Deepdub and Spikes Partner to Turn One Piece of Content Into a Global Revenue Stream

The joint offering rebuilds film and TV catalogs into micro-drama, condensed versions, teasers and highlights, and localizes the outputs into 130+ languages, with each character’s voice held constant across clips, episodes and languages

Deepdub, a foundational voice AI company pioneering expressive localization technologies, and Spikes, an AI company that rebuilds film and television for new viewing formats at library scale, announced a joint offering that turns studio catalogs into localized short-form content. Spikes transforms long-form titles into micro-drama series, condensed cuts, teasers, highlights and marketing assets, delivering hundreds of titles within weeks.

Deepdub localizes every clip into more than 130 languages and dialects with its eTTS technology, keeping each character’s voice consistent across clips, episodes and languages. Catalog in, localized shorts out.

A studio’s library is its most undervalued asset. Thousands of hours are already produced and paid for. Most of it earns close to nothing, because it exists in one language and one format. Nobody hand-cuts 10,000 hours into shorts, and nobody then dubs those shorts into 30 markets. So it sits.

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The joint offering turns that library into a repeatable revenue line across short-form platforms, FAST and AVOD channels and social, in territories the original release never served. It needs no new production spend.

Spikes’ proprietary Series Engine reads the characters, plot and narrative arcs of each title, finds the hooks and cliffhangers the story already contains, and rebuilds it around those beats. Deepdub’s eTTS then dubs every clip into 130+ languages and dialects while keeping the tone, pace, emotion and character of the original performance. Each character keeps the same voice in every clip, episode and language, so a series of shorts plays like one show with one cast. The localized shorts go to short-form, FAST, AVOD and social channels market by market, opening ad revenue, licensing and audience growth where the title never traveled.

“Every studio has a library it has quietly written off,” said Ofir Krakowski, CEO and co-founder of Deepdub. “The content isn’t the problem. It’s in the wrong language and the wrong format for where audiences are today. Spikes solves the format. We solve the language, and we make sure a viewer in São Paulo, Mumbai or Tokyo hears the same character with the same emotion in every episode. Together we turn a dormant library into a global P&L, without a single new day of production.”

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“Studios already know their libraries are full of stories,” said Gal Yoffi, Co-Founder and CEO of Spikes. “We rebuild those stories for new audiences through new viewing formats, with the studio involved and in control throughout. With Deepdub, each new series is also ready in the languages needed for the markets it’s going into. Together, we give studios a way to turn the content they already own into new revenue streams, at library scale.”

The offering is built for studios, distributors, broadcasters, FAST operators and library rights holders. It complements full-length dubbing rather than replacing it, and monetizes the part of the catalog that has finished its primary windows. It also arrives as micro-drama and vertical-first series become the fastest-growing category of short-form demand, which gives rights holders a ready slate from content they already own.