Webflow Launches Integration with Adobe Marketo Engage for AI-Powered Personalization

Webflow Optimize Now Available in Adobe Exchange Marketplace

Webflow announced a new integration with Adobe Marketo Engage to further enable modern marketers navigating marketing technology. The launch reflects a continued commitment to making AI-powered personalization and experimentation more accessible for marketing teams at scale.

As part of its presence at Adobe Summit 2025 earlier this year, Webflow showcased an integration with Adobe Express, launched in October 2024. Leveraging Adobe’s generative AI model Adobe Firefly, the integration brings advanced image creation and editing directly into the Webflow platform, speeding up visual content workflows and simplifying site building.

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Following the integration with Adobe Express being available on the Webflow Marketplace, Webflow is launching a product integration between Webflow Optimize, Webflow’s AI powered personalization and A/B testing tool, and Adobe Marketo Engage.

Now available on Adobe Exchange Marketplace, the new Webflow Optimize integration for Marketo Engage is reviewed and approved through the Adobe Exchange Assurance Program. It enables marketing teams to:

• Use audience data from Marketo to create personalized website experiences
  
  
• Run advanced A/B tests informed by form submissions and behavior
  
  
• Optimize performance with real-time insights tied to conversion outcomes

“Marketers are being asked to do more with fewer resources, and the technology stack has become a barrier rather than a multiplier,” said Linda Tong, CEO of Webflow. “Webflow is simplifying what it takes to create high-performing web experiences and through this new integration with Adobe Marketo Engage, we’re helping more teams move from fragmented workflows to faster, smarter, and more connected marketing.”

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Leading global brands like IMB Bank, Greenhouse, ABM Industries, and Dropbox are already leveraging the combined power of Webflow and Adobe’s solutions, including Marketo Engage and Adobe Express, to deliver more personalized, data-driven digital experiences. Webflow is continuing to expand its ecosystem with deeper integrations that bring more intelligence, speed, and control to the tools marketing teams use every day – all within a unified platform.