May 17, 2024

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer. This integration empowers Veritonic’s audio attribution solution with seamless access to real-time data on in-app conversion actions across mobile devices, encompassing installs, purchases, subscriptions, and more. By harnessing this integration, Veritonic propels its capacity to deliver unparalleled cross-channel audio campaign performance insights to its global clientele, thereby enhancing the holistic understanding of audio campaign efficacy and maximizing return.

Marketing Technology News: Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers


“We are pleased to unveil our integration with AppsFlyer, a pivotal step in our mission to offer unparalleled insights into audio campaign performance,” said Scott Simonelli, Founder and CEO of Veritonic. “This collaboration signifies our commitment to delivering cutting-edge solutions that empower our clients with comprehensive data insights. With automated access to crucial in-app conversion metrics, we’re enhancing our ability to provide holistic, cross-channel performance analytics, enabling our clients worldwide to optimize their audio campaigns with unprecedented precision and efficacy.”

Veritonic’s Attribution solution enables users to glean actionable insights from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions. Through an intuitive and interactive dashboard, brands can determine which publisher and specific ads had the highest impact and use that data to optimize ad performance.


Marketing Technology News: MarTech Interview with Thomas Kriebernegg, General Manager at SplitMetrics Agency

The post Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer first appeared on

Veritonic Doubles Down on Mobile Audio Attribution by Integrating with AppsFlyer first appeared on Web and IT News.

Leave a Reply

Your email address will not be published. Required fields are marked *