According to Arizton’s latest research report, the stock images and videos market is growing at a CAGR of 6.74% during 2022-2028.
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The global stock images & videos market is a rapidly growing industry that provides a platform for buying and selling photographs, illustrations, and video content for commercial users. It is a marketplace where photographers, videographers, and other creators can upload their content, and customers can purchase license to use them for various purposes such as marketing, advertising, web design, and editorial content. Major global stock images & videos market players include Adobe Stock, Shutterstock, Getty Images, iStock, 123RF, and Dreamstime. These companies offer a variety of pricing models, including subscription-based plans, pay-per-download options, and customized licensing arrangements for larger organizations. One of the key drivers in the stock images & videos market is the increasing demand for visual content across various industries, including marketing, advertising, publishing & design. As more businesses and organizations seek to differentiate themselves through high-quality, engaging visual content, the need for affordable and convenient access to stock images continues to grow.
Recent Developments and Launches of AI Platforms & Tools
In the stock image market, vendors increasingly introduce AI platforms and tools to enhance their offerings. These AI-powered solutions are designed to revolutionize the way customers search for and utilize stock images. By leveraging machine learning and computer vision algorithms, these platforms can analyze and understand the content of images, enabling more accurate and relevant search results.
In early 2023, Shutterstock launched a new AI image generator – Shutterstock Generate. This tool came out because of the partnership between Dall-E & Shutterstock. It is a text-to-image generator that utilizes the Dall-E model, specifically trained using Shutterstock’s content library. This unique approach ensures legal compliance and transparency throughout the image generation process. When users download the generated images through the app, they are licensed by Shutterstock, providing a reliable and authorized source for usage.
Competition in the Stock Images and Videos Market is Intensifying Across the Globe
Getty Images, Visual China Group, Shutterstock, and Adobe Stock are the four significant vendors that dominate the market. Several vendors in this market have a global presence, creating strong brand images for their products. In addition, several small and large vendors are altering the stock photography business with new approaches and models, such as making mobile a platform. With many of these vendors trying to cut costs due to the shrinking revenues, offering any service apart from the basic limits their growth. Several larger players have witnessed a decline in revenues over the last couple of years due to consolidation that devalued the market.
- Getty Images is a leading vendor in the market. It works with hundreds of image partners, 200,000 contributors, and over 160,000 sports, news, and entertainment events.
- Visual China Group is another significant player in the market. The company has over 600 employees, serving over 15,000 media outlets, advertisers, and other organizations. It has hundreds of image partners and 14,000 contributors globally.
- Shutterstock is another significant player in the market. It has about 1.8 million active paying customers, over 350,000 contributors, more than 9 million video clips, and 170 million images available for license.
- Adobe Stock is a significant player in the market, offering over 90 million assets.
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Stock Images and Videos Market Dynamics
Growth in E-learning Industry
Reinvention of Storytelling
Improvement in Journalistic Values
Growth of Digital Communities in Hyper-Connected Ecosystem
Rising Penetration of Animation Production
Rapid Shift to Vertical Formats
OTT Platforms Boosting Demand for Stock Footage
Blockchain Technology Making Inroads
Increasing Penetration of AI & ML in Stock Content
Shift in Digital Culture
Copyright Infringement & Breach of Licenses
Proliferation of Shoppable Social Commerce
User-Generated Content Eating into the Market
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- Product: Stock Images and Stock Videos
- Source: Macrostock and Microstock
- Application: Commercial and Editorial
- License: RM and RF
- End-user: Marketers, Films & TV Producers, Media & Publishing Companies, and Business & Individual Creators
- Geography:APAC, North America, Europe, Latin America, and Middle East & Africa
Key Company Profiles
- Adobe Stock
- Getty Images
- Hanhua Yimei Visual Technology
- Agence France Presse (AFP)
- AP Images
- Can Stock Photo
- Creative Market
- Death to Stock
- East News
- NHK VIDEO BANK
- PR Photos
- Redux Pictures
- The Mega Agency
- THOMSON REUTERS
- ZUMA Press
Key Questions Answered in the Report:
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