July 21, 2024

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The House of Suntory Proudly Celebrates 100 Years of Pioneering Japanese Spirits


Toronto, Ontario–(Newsfile Corp. – August 23, 2023) – The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history but for Japanese spirits culture. In honour of this centennial, The House releases a Suntory Anniversary Tribute short as imagined by Academy Award-winning Director Sofia Coppola and starring Actor Keanu Reeves, as well as an exclusive 100th-anniversary edition of its world-renowned whiskies.

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To view the full announcement, including downloadable images, bios, and more, click here.

Key Takeaways:

  • The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history but for Japanese spirits culture. The House of Suntory is releasing several limited-edition whiskies that highlight the unique Japanese craftsmanship at Suntory’s whisky distilleries and its meticulous art of blending including Yamazaki 18 Year Old Mizunara, which will be available in Canada, and Hakushu 18 Year Old Peated Malt whiskies. Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial.
  • In honour of this centennial, The House releases a Suntory Anniversary Tribute short as imagined by Academy Award-winning Director Sofia Coppola and starring Actor Keanu Reeves, as well as an exclusive 100th-anniversary edition of its world-renowned whiskies.
  • The Suntory Anniversary Tribute tells the remarkable story of the brand’s heritage and whisky-making legacy over the last 100 years, depicting the meaning of “Suntory Time” through the eyes of its creator. The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, debuted earlier this summer during the Suntory Time 100th Anniversary Global Premiere event in New York City.

The House of Suntory Proudly Celebrates 100 Years of Pioneering Japanese Spirits 2

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About The House of Suntory
Since 1923, Suntory has been renowned as a pioneer of Japanese Whisky for its House of Master Blenders and for their Art of Blending. Founder Shinjiro Torii built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son and Suntory’s second Master Blender, Keizo Saji, who continued to establish distilleries including the Hakushu Distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). Suntory Whiskies are subtle, refined and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao. The House of Suntory portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese ingredients by the master artisans at The House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. This year, Suntory Whisky celebrates one hundred years of whisky innovation—a major milestone not only for the brand’s history, but for Japanese spirits culture as a whole. To mark this anniversary, The House of Suntory will be rolling out its centennial campaign throughout 2023. 

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. 

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com

For further information, please contact PRAXIS: Meredith Nebel, Account Director meredith@praxispr.ca; Lindsay Craven, Account Manager lindsay@praxispr.ca.   # # #

Enjoy Responsibly.
Suntory Whisky Single Malt & Blended Japanese Whisky, 43-48% Alc./Vol.
©2023 Beam Suntory Import Co., Chicago, IL

Contacts:

Meredith Nebel
meredith@praxispr.ca

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Lindsay Craven
lindsay@praxispr.ca

Source: House of Suntory

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/178105

 

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