Preciso launches Ultima for Publishers Plugin

WordPress tool will enable publishers to increase revenues using brand-safe, native advertising placements

Preciso has launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites.

Ultima for Publishers is designed for sites running on WordPress, the most widely-used publishing platform. The Ultima for Publishers WordPress plugin enables publishers to choose where to place native advertising units on their sites, and monetise them with reputable, brand-safe ads which respect the user experience – with no gambling or adult advertising content, and no pop-unders or intrusive banners.

Ultima is Preciso’s targeted native advertising solution. It uses machine learning technology to create personalised campaign creatives and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale.

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In tests, Ultima has been shown to deliver a CTR of 2.1% (vs 1.84%  Industry Average), an engagement rate of 65.94% (vs 60.03% Industry Average) and an Average Session Duration of 3m 46s (vs 2m 40s Industry Average).

“It has become increasingly difficult for publishers to monetise their traffic in recent times,” said Preciso CEO, Piero Pavone. “This solution offers a simple way for the huge number of publishers running on WordPress sites to increase their revenues by as much as 50%, through native advertising that adds to the user experience, rather than interrupting it – all managed by Preciso.”

Consumers have steadily become less tolerant of disruptive ads when browsing or shopping online, and are increasingly blind to more traditional advertising banners. As a result, the value of native advertising has never been greater, and the global market for native is set to reach $400bn this year.

A massive 43.6% of all websites on the internet use WordPress, including more than a third of the top million sites. More than 500 new sites are built on WordPress every day.

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Ultima for publishers is available now. Any publishers interested in unlocking a new revenue stream to their site without complexity should simply install Ultima Publisher directly from their  WordPress plugin and start monetising their content immediately.

Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.