Mobvista Announces Strong Q1 2025 Results: AI-Powered Ad Engine Fuels Mintegral’s Growth

Mobvista announced its unaudited financial results for the three months ended March 31, 2025. The Group reported strong top-line and bottom-line growth, supported by the continued success of its programmatic interactive advertising platform, Mintegral, and the improved momentum of its AI-powered smart bidding engine.

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Key Highlights

• Revenue reached USD 439.6 million, representing a year-on-year growth of 45.8%.
• Gross Profit recorded at USD 96 million, increasing 55.4% YoY.
• Adjusted EBITDA reached USD 41.7 million, up 35.9% YoY.
• Mintegral Revenue totaled USD 420.8 million, up 48.4% YoY.
• Revenue contribution from smart bidding products exceeded 80% of Mintegral’s total revenue.

Mobvista’s investment in AI and machine learning technologies continues to yield meaningful results. Since 2023, the Group has significantly scaled its AI-based smart bidding solutions (including Target ROAS and Target CPE). These have become a critical engine driving revenue and profit growth across its advertising business.

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In Q1 2025, Mintegral continued to expand its multi-vertical strategy. Revenue from gaming advertisers rose to USD 305.7 million, representing a YoY increase of 50.7%, largely driven by strong monetization from mid-to-hardcore games that focus on IAP (in-app purchase) models. Meanwhile, the platform’s non-gaming segment also saw meaningful gains, with revenue climbing to USD 115.1 million, up 42.5% YoY, signaling robust growth beyond gaming.