Keynes Secures $40 Million Minority Investment from Volition Capital to Accelerate Growth in Connected TV

Keynes, the leading performance advertising platform for CTV, announced a $40 million minority investment from Volition Capital, a Boston-based growth equity firm focused on high-growth, founder-led technology companies.

As streaming continues to replace traditional television, advertisers are shifting billions of dollars toward Connected TV. Yet the fragmentation of streaming platforms and limited transparency around performance measurement have made it difficult for brands to run CTV as a true performance marketing channel. Keynes has emerged as a trusted partner helping advertisers navigate this complexity and unlock measurable growth through CTV.

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The investment will ensure consistency in leadership and corporate strategy as Keynes expands through technology innovation, enhanced data and measurement capabilities, and strategic hiring to meet growing advertiser demand for measurable, performance-driven CTV solutions.

Founded in 2018, Keynes has established itself as a trusted partner to brands seeking to unlock incremental growth through CTV. By combining advanced audience strategy, AI-driven optimization, and transparent reporting, Keynes has helped redefine CTV as a channel accountable to real business outcomes.

“Connected TV is rapidly evolving from a brand-only channel into a measurable performance medium,” said Jim Ferry, Partner at Volition Capital. “Keynes has built a differentiated platform that helps advertisers navigate the complexity of the ecosystem while delivering transparent, performance-oriented outcomes. We are impressed by the company’s disciplined execution, strong client retention, and commitment to transparency.”

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As streaming continues to command a growing share of media consumption and advertising budgets, Keynes plans to use the capital to deepen its technology infrastructure, expand data integrations, strengthen measurement capabilities, and scale its team to support advertisers seeking measurable performance from CTV.

“We’ve always believed that sustainable growth comes from doing right by clients and building a strong internal culture,” said Dan Larkman, Founder and CEO of Keynes. “This partnership gives us the resources to move faster without compromising the principles that define Keynes, and we’re just getting started.”