June 14, 2024

DURHAM – Sift Media, a startup founded by Triangle serial entrepreneur, is raising another round of debt, according to an SEC filing.

The company has landed more than $1 million from 17 investors, the filing notes.

Sift intends to raise $1.5 million.

Dating back to its founding, Sift has now raised more than $4 million in equity and another $4 million in debt.

The Sift mission

Here’s how Sift defines its mission:

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“We founded Sift in 2015 around the idea that the set of apps each of us has installed on our smartphones is like a digital fingerprint of who we are and our interests.

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“So we set out on a mission to collect this data for every smartphone user. Now with billions of unique profiles of smartphone users around the world, we leverage all of this data and advanced AI & machine learning algorithms to sift through 50 billion mobile ad requests daily in order to hypertarget app install ads for our clients.”

The post Jud Bowman’s startup Sift Media is raising more debt first appeared on WRAL TechWire.

Jud Bowman’s startup Sift Media is raising more debt first appeared on Web and IT News.

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