Whether selecting the best site for a new store or understanding demographic e-commerce data, companies must know where to source, operate, and market to grow their customer base. But how does a company get started integrating location analytics into its business development, marketing, and operations? To help organizations take a geographic approach to business, Esri, the global leader in location intelligence, has released Spatial Business: Competing and Leading with Location Analytics.
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The book examines how location is a key factor in making intelligent business decisions and achieving success. Through varied in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives. Each chapter covers a key concept within business and how a spatial strategy can benefit organizations. A companion website, spatialbusiness.com, gives readers an additional resource.
Written by experts in spatial technology business and designed for business professionals and students, Spatial Business: Competing and Leading with Location Analytics provides a road map for realizing the potential of geospatial data across the entire business value chain.
Spatial Business: Competing and Leading with Location Analytics is available in print, Both editions can be obtained from most online retailers worldwide.
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