Commerce – DITP Reveals the Power of Thai Soft Power, with Content Sales Exceeding 72 million dollars from Participation in FILMART 2024

The Department of International Trade Promotion (DITP), Ministry of Commerce, announces the results of its participation in the Hong Kong International Film & TV Market 2024 (FILMART), the largest film trading market in Asia held in Hong Kong, China, from March 11th to 14th, 2024. Thai content entrepreneurs, comprising over 27 companies and 2 associations, generated sales revenue exceeding the target, totalling over US$72m, demonstrating the strength of Thai soft power.

Through their participation, the representatives of the Thai film industry found new channels for international distribution of Thai content.

Mr. Phusit Ratanakul Sereroengrit, Director-General of the DITP, stated, “The strong results achieved at  FILMART 2024 exceeded expectations. Investors, producers, studios and international buyers conducted over 413 meetings with the Thai representatives and generated potential revenue of over US$72m. Amongst the success stories is the partnership announced by Halo Productions Co., Ltd. and  Linmon International Co., Ltd. from China, which followed the success of their first co-venture ‘The Thirsty Thirty’.

From the production services sector, Benetone Films Co., Ltd. reported strong interest from international productions wishing to shoot in Thailand, and held talks with companies from the UK and Norway Kantana Holding Co., Ltd., negotiated with companies from Japan and China interested in utilizing post-production services.”

In addition to the dedicated Thai Pavilion, other Thai companies were also in attendance at FILMART 2024, including BEC World Public Company Limited, Five Star Production Co., Ltd., Neramitnung Film Co., Ltd., One 31 Co., Ltd., BrandThink Cinema Co., Ltd., Mono Streaming Co., Ltd., and Mediaplex International Co., Ltd.

The top ten buyers which engaged in meetings were China, Hong Kong, South Korea, Japan, Malaysia, Taiwan, India, Vietnam, Singapore, and the United States.

There was much interest in licensing Thai content, particularly from China in the comedy and action genres. The BL-series genre remained popular, finding new markets in Japan, Vietnam, and Latin America.

The Hong Kong International Film & TV Market (FILMART) is considered one of the most important international film events globally and the largest and most significant content trading market in Asia. Each year, entertainment industry professionals and buyers from around the world  attend  to acquire films and television programs, as well as film service providers. This year, there were over 750 exhibitors, including 90 local exhibitors and 660 international exhibitors, representing 14 cities/countries participating in pavilions, including Thailand, China, South Korea, Japan, Italy, the UK, the United States, the United Arab Emirates, Indonesia, Taiwan, Hong Kong, France, Germany, and the Philippines.

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Country: Thailand
Website: https://www.ditp.go.th/