Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

Powered by insights from millions of Samsung Smart TVs, TotalView  gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView  — a powerful new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a comprehensive dataset that captures the full picture of TV campaign performance.

For the first time, advertisers gain an unprecedented unified view of their total TV reach across linear and streaming environments on Samsung’s 70 Million Smart TVs in Europe. The TotalView dataset can be applied throughout the campaign lifecycle — from pre-campaign planning, where it helps identify untapped audiences and forecast deduplicated reach, to in-flight activation for incremental reach targeting on Samsung Smart TVs, and post-campaign reporting, where it can be overlaid to deliver deeper insights into audience ad exposure, performance and TV viewing behaviours. By connecting these stages, TotalView enables advertisers to take a truly holistic and data-driven approach to planning, buying and measuring TV campaigns across the Samsung Smart TV ecosystem.

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How people watch TV has changed and continues to evolve rapidly. In 2010, 84% of TV viewing was linear. In 2025, with consumers enjoying a greater choice of viewing platforms than ever, linear’s share, while still significant, had been reduced to 40%.

Samsung recognises this change in viewing habits and the fragmentation challenge it brings. This new TotalView offering enhances Samsung’s existing pre-campaign insights, targeting and reporting capabilities, and together gives advertisers an unrivalled view of the full TV advertising journey.

“As the leading Smart TV manufacturer, Samsung has a unique vantage point on how viewing behaviours are evolving across both linear and streaming,” said Alex Hole, SVP and General Manager, Samsung Europe and MENA. “Our audience insights at scale mean we understand not just what viewing behaviours look like today, but how they’re evolving over time — giving us a complete view of campaign reach that every media planner and buyer strives for. With the launch of TotalView, we’re empowering advertisers to navigate the new TV landscape with greater clarity and confidence, providing the insights and tools to plan, reach and measure  more audiences effectively across the entire Samsung Smart TV ecosystem.”

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Samsung Ads, a division of Samsung’s media & services business, harnesses the power of data, technology and scale to create a seamless advertising experience that amplifies brand stories across an ecosystem of devices. Leveraging its unique position with nearly 70 Million devices in Europe, Samsung Ads delivers high-impact, targeted advertising solutions across multiple screens, enabling brands to reach audiences in the moments that matter. Samsung Ads – where technology meets creativity to deliver advertising experiences that captivate and inspire. Launched in 2015, Samsung Ads has offices in the US, UK, Germany, France, Italy, Spain, Australia, New Zealand, India, Brazil & Mexico and South Korea.