Braze Completes Acquisition of OfferFit

Braze , the leading customer engagement platform that empowers brands to Be Absolutely Engaging,  announced the successful completion of its previously announced acquisition of OfferFit, an AI decisioning company.

After years of productive partnership as separate companies, Braze and OfferFit are moving quickly to deepen the integration of OfferFit’s multi-agent decisioning engine into Braze’s Customer Engagement Platform, all while accelerating OfferFit’s growth and reach by leveraging Braze’s global scale. Supplementing Braze’s real-time, cross-channel Customer Engagement Platform with OfferFit’s highly customizable modern reinforcement learning engine allows brands to benefit from complementary frontier technologies in automation and machine learning, to transform customer relationships and deliver mutual value to both their consumers and their business.

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This acquisition builds on Braze’s previously announced development of a native AI agent codenamed Project Catalyst, which is designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, and is available now (in limited beta).

“With the formal introduction of OfferFit by Braze into our already robust product suite, I am thrilled to deliver marketers a full spectrum of machine learning capabilities built with leading edge generative AI and reinforcement learning technology,” said Bill Magnuson, Cofounder and CEO of Braze. “We’re excited to see BrazeAI elevate the strategic role of marketers as they leave behind the drudgework of campaign creation and ascend to being a maestro of experience, optimizing each moment of the customer journey to further their brand and business goals by delivering valuable experiences that resonate with their consumers’ needs and desires. With the acquisition complete, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring to the table and am extremely excited to be officially welcoming them to Braze.”

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“OfferFit and Braze complement each other perfectly: Companies will be able to use the power of our cutting edge AI decisioning system, tightly integrated into the leading customer engagement platform on the market,” said George Khachatryan, Cofounder and CEO of OfferFit.