Auddia Announces New B2B Business Model with Strategic Shift to AI Driven Music Discovery

Auddia shifts business model from B2C to B2B, targeting artists and labels for SaaS access to ad-free AM/FM streaming listeners

faidr users will enjoy free access to AI driven ad-free AM/FM streams on all music stations

Music from new artists and deep tracks from established artists are expected to occupy up to 33% of stream content on average

Auddia, an AI first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, announced a strategic shift for faidr, the Company’s AI driven ad-free AM/FM streaming and podcast listening app.

Whereas faidr users currently need to subscribe to enjoy the benefits of the Company’s AI technology that automatically identifies ad breaks so they can be removed from the listening experience, Auddia will be making all premium AI features free to consumers. Instead of monetizing consumers, the Company will be monetizing artists who want to put their music in front of mainstream AM/FM streaming audiences.

“Since running a pilot of our Discovr Program, where we sourced a handful of new artists and inserted them into radio feeds, we’ve been looking for more ways to connect artists with new fans,” said Theo Romeo, Auddia’s CMO. “Radio continues to be the perfect mechanism to break new artists, but radio tends only to play bands or tracks that have already gained the requisite popularity. New music platforms like Bandcamp and SoundCloud are integral tools for artists to connect with new fans and even monetize their content, but those platforms only cater to a subset of the total addressable market for an artist. The largest group of potential fans remains on radio, listening to music passively, not searching for new artists, even though they are chomping at the bit to hear new, exciting music based on our surveys and research. Our new Discovr Radio platform will deliver this experience.”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Unlike other new music discovery platforms, which allow artists to upload songs in the hopes that new listeners will find them among the other songs available, Discovr Radio delivers guaranteed plays to artists, leveraging AI to place their songs into radio feeds as part of a custom programming experience and as unique content during what would typically be an ad break. This gives artists opportunities to be heard by the many millions of streaming radio listeners worldwide.

The new Discovr Radio platform will consist of a new AI Placement Engine and Artist Portal. The AI Placement Engine will aim to put the right new song in front of the right listener, on the right station, adjacent to the right artist, to optimize music discovery and the connection between artists and fans. The Artist Portal will give artists performance analytics on number of total plays, likes and dislikes, demographic data, and facilitate the connection of artists to their new fans. In addition to streaming songs on live radio streams, the Discovr Radio offering will eventually allow artists and labels to launch campaigns on streaming apps to promote new songs, albums, and tours.

Auddia is evolving its business model from direct-to-consumer to business-to-business, shifting its focus from individual radio-streaming subscribers to artists and labels. Through a modest monthly subscription, these partners gain guaranteed radio plays—offering a new channel for music promotion.

“We’re able to reach and engage artists and labels with far greater precision,” said Theo Romeo, Auddia’s CMO. “Our internal research shows a serviceable addressable market of over 100 million prospects. We see Discovr as an accessible, high-impact tool that complements the broader ecosystem of artist promotion—from social media and digital platforms to traditional industry channels.”

The Auddia team expects to release an MVP version of the Discovr Radio platform before the end of the year or Q1 of 2026. The MVP is expected to be supported by a pilot program of participating labels and distributors.

Although faidr will be the first audio app integrated into the Discovr Radio platform, the company is planning to open the platform to other radio streaming apps in the future. Upon the launch of Discovr Radio, faidr users will have the ability to like and dislike songs in real time as well as visit artist pages in the app, which provide links to listen to songs, purchase albums, tickets, merchandise, and follow the artist on social media.

Marketing Technology News: What Marketers Need to Know About the European Accessibility Act

Follow PressReleaseDistribution on Instagram