Transcend Expands ‘Do Not Train’ and Deep Deletion to Power Responsible AI at Scale for B2B AI Companies

Transcend, the market leader in data permissioning infrastructure, announced the expanded availability of its ‘Do Not Train’ and ‘Deep Deletion’ capabilities — proven solutions already in use by some of the world’s most advanced AI companies — to meet growing demand from B2B AI vendors needing to win enterprise trust, accelerate sales, and comply with evolving regulations.

We’ve seen firsthand that enterprise AI contracts hinge on a vendor’s ability to prove both ‘Do Not Train’ compliance and true data deletion.

‘Do Not Train’ gives AI developers and deployers the ability to offer record-level guarantees that customer data will not be used for AI training or model development, fulfilling both contractual obligations and user preferences.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Transcend Deep Deletion complements this by enabling companies to locate and permanently remove customer data from data systems with verifiable proof of deletion. Together, these controls give AI companies full lifecycle governance: preventing non-compliant data from entering model pipelines and purging data if contractual or regulatory obligations arise.

Marketing Technology News: The AI Impact on Marketing Teams and Marketing Jobs

With regulations such as the GDPR, EU AI Act, and a growing wave of state privacy and AI laws governing training data use, retention, and deletion, vendors are expected to provide not only opt-out mechanisms but also audit-ready proof of deletion.

“We’ve seen firsthand that enterprise AI contracts hinge on a vendor’s ability to prove both ‘Do Not Train’ compliance and true data deletion,” said Ben Brook, Co-Founder and CEO of Transcend. “These capabilities are already helping AI-Native industry leaders land enterprise customers — and now we’re scaling them to power the next wave of responsible AI adoption.”

Unlike manual solutions, Transcend enforces these controls in real time at the data system level, ensuring both promises and data systems stay continuously in sync. Transcend’s infrastructure has already processed hundreds of millions of consumer choices for leading companies delivering enterprise-grade AI solutions.