July 15, 2024

Just a day after Apple debuted its Vision Pro headset, The Verge reports that Apple has acquired AR headset startup Mira, a firm most known to the public for providing headsets used on Mario Kart rides in Super Nintendo World at Universal Studios Japan and Universal Studios Hollywood.

The Verge says Mira CEO Ben Taft shared a private photo on Instagram showing a number of Apple employee badges with the comment “Excited for Mira’s next chapter, at Apple :). 7 year journey from dorm room to acquisition.” At least 11 Mira employees have reportedly joined Apple, which essentially confirmed the acquisition by issuing its standard press statement to The

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Verge, saying only that “we generally do not discuss our purpose or plans.”

For more details, read the full story at MacRumors: https://www.macrumors.com/2023/06/06/apple-acquires-ar-headset-firm-mira/

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The post Apple acquires augmented reality headset startup first appeared on WRAL TechWire.

Apple acquires augmented reality headset startup first appeared on Web and IT News.

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