Amperity Launches Customer Data Cloud to Fix Complex Data Architectures

Amperity announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse into actionable business assets through its Lakehouse architecture.

“When we started the Amperity partnership in 2016, our data was disorganized, limiting our ability to improve the guest experience and drive better business results”

According to Statista, the amount of data created, captured, and consumed is expected to increase 165% by 2028. Unfortunately, most brands struggle to piece together customer data fast enough to better understand their customers and take action.

“Our customers have asked for AI solutions to keep up with data demands,” said Tony Owens, CEO at Amperity. “The difference between market leaders and laggards isn’t just having customer data — it’s how quickly they can transform it into strategic assets for the business. That’s why we built the Amperity Customer Data Cloud — to give technologists the Customer AI they need to quickly organize and democratize data.”

The Amperity Customer Data Cloud uses AI to standardize data, resolve identities, build profiles, and provide access to save time and build more accurate data models. Through AI-powered identity resolution and data stitching capabilities, it accurately identifies and links customer data across various sources to create and maintain unique, persistent customer profiles over time. This intelligent approach has helped technologists save 90% of their time building and maintaining customer profiles and transformed how quickly teams can deliver value to the business.

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The Amperity Customer Data Cloud offers four key capabilities:

1. AI-Powered Identity Resolution: Easy-to-configure, ML-powered identity resolution that quickly finds hidden connections in online and offline customer data.
2. Industry-Specific Data Modeling: Turnkey data models and lifecycle management predictions that accelerate the creation of a customer 360.
3. Self-Service Data Access: Business-friendly reverse ETL tools and GenAI capabilities that enable non-technical users to explore and segment data independently, reducing ongoing data requests.
4. Intelligent Change Management: End-to-end workflow testing in a full production sandbox that has GenAI built-in to help users resolve errors using natural language.

Building on its leadership in identity, modeling, and activation, the Amperity Customer Data Cloud has launched the following capabilities to ensure customers can securely act on any data, without making copies — saving time and money.

• Real-Time Tables: Amperity Customer Data Cloud now enables brands to instantly act on streaming customer data. This allows businesses to deliver perfectly timed, personalized experiences based on customers’ most recent actions, from purchases to travel changes.
• Amperity Bridge for Snowflake: The new Bridge for Snowflake enables secure sharing of millions of customer records in real time through Snowflake Secure Data Sharing, eliminating the need for ETL maintenance and complex integrations.
• Bring Your Own Storage: Amperity’s new zero-copy data access capability allows AWS users to leverage their existing storage infrastructure to house their customer profiles and data assets. This provides tech teams control over data access and peace of mind that data is not copied to another location with all persisted data staying within the brand’s environment.

“When we started the Amperity partnership in 2016, our data was disorganized, limiting our ability to improve the guest experience and drive better business results,” said Melissa Caplis, senior product manager of data at Alaska Airlines. “Using Amperity’s identity resolution, we established our customer data foundation, including merging six million loyalty members from two databases into one after an acquisition and resolving 169,000 dual loyalty accounts. This foundation was 2.3 times more accurate than a leading consulting firm. As a result of having unified customer profiles, loyalty conversion increased by 197%. Amperity has fundamentally changed our understanding of our customers.”

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These significant improvements in customer data accuracy and loyalty program performance demonstrate how the Amperity Customer Data Cloud can transform raw data into actionable business insights. For financial institutions like BECU (Boeing Employee Credit Union), the ability to rapidly process and activate customer data is equally critical for delivering personalized member experiences at scale.

“You can’t be relevant if you don’t have the most up-to-date data. Amperity enables our engineering team to combine and aggregate data from different sources,” said Jeanne Jones, vice president of digital marketing and analytics at BECU. “This level of accessibility saves us 26+ hours a week on email dashboard reporting. It also saves 50+ hours on digital marketing outbound execution. We now have a deeper understanding of our members and the ability to provide them with the most suitable and timely offers.”