Marketing Technology News: Idle data is as good as no data
Wrike, the trusted work delivery platform for people and AI, announced the launch of its new Strategic Portfolio Management (SPM) solution. Wrike SPM powered by Shibumi® provides organizations with an anchor point between high-level strategic planning and real-time operational execution. This gives executives the visibility they need to lead with clarity and confidence and deliver the business transformation their organizations demand.
Today’s macroeconomic environment requires Project Management Offices (PMOs) to shift their approach to outcome-driven portfolio management. Most enterprise organizations are not ready. Strategic plans live in one system, and the work that is supposed to deliver them happens somewhere else entirely. The result is what Wrike calls the “Fog of Business,” which involves executives making portfolio decisions against data that is days, weeks, or months out of date; PMOs burning hours on manual reconciliation; and no reliable way to know whether strategic investments are actually moving the needle.
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Wrike’s new offering positions the company at the forefront of this market evolution, delivering a fully mature, enterprise-ready solution out of the box.
“The pressure to transform is real, but transformation fails when strategy and execution live in two different worlds,” said Alexey Korotich, Chief Product Officer at Wrike. “Wrike SPM doesn’t just eliminate the ‘Fog of Business.’ It transforms how organizations work entirely, replacing manual reconciliation, stale reporting, and disconnected systems with a live connection between strategy and execution. Leaders can make faster decisions, direct resources toward what actually matters, and know with confidence whether their investments are delivering measurable outcomes.”
Marketing Technology News: Idle data is as good as no data
Wrike SPM covers the complete transformation journey, from strategic planning to operational execution, closing the gap between where organizations want to go and how they actually get there. In doing so, it addresses the most pressing challenges facing modern enterprises:
“Shibumi’s SPM capabilities and board-level strategic expertise, combined with Wrike’s industry-leading work delivery platform and project execution capabilities, deliver a best-in-class, end-to-end strategy execution solution,” said Bob Nahmias, CEO of Shibumi.
Early access to Wrike SPM has already generated strong interest among Wrike’s enterprise customer base. By delivering live strategic portfolio views without the friction of syncing data between systems, it allows teams to effortlessly model scenarios and make trade-off decisions to execute on the important work that drives their transformation goals.
The post Wrike Now Offers a Strategic Portfolio Management Solution to Bridge Strategy and Execution, Enabling Organizations to Plan and Deliver True Transformation first appeared on PressReleaseCC.
Wrike Now Offers a Strategic Portfolio Management Solution to Bridge Strategy and Execution, Enabling Organizations to Plan and Deliver True Transformation first appeared on Web and IT News.
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