Algolia Report: AI Search is Critical in B2B Ecommerce Strategy But Adoption Varies

Algolia, the world’s only end-to-end AI Search and Discovery platform, unveiled its annual B2B Ecommerce Site Search Trends Report, powered by insights from leading data analytics and advisory firm Escalent.

According to Escalent’s research, AI’s ability to analyze vast amounts of data and deliver insights that shape customer experiences is unparalleled. With longer sales cycles, special terms, and larger orders, B2B companies recognize the importance that AI-powered search and discovery plays in driving growth and enhancing the customer journey.

Michelle Adams, President of Field Operations, Algolia, remarked: “Amid economic uncertainties, the B2B ecommerce sector is harnessing the power of AI search and discovery to elevate customer experience and drive business growth. Our findings show that 67% of respondents are not only excited about AI technology, but also believe we’ve passed the hype stage. AI search has now become a foundational requirement for any B2B ecommerce strategy.”

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Key findings from the 2025 B2B Ecommerce Site Search Trends Report include:

Focus shifts from sales growth to customer-centric experiences

• In response to a dynamic business landscape, respondents are increasingly seeking technology solutions that meet rising customer expectations (37%), support business growth and scalability (36%), and enhance the online customer experience (34%).
• Site search & discovery has emerged as the leading use case for search and discovery applications, up 7% year-over-year (44% vs. 37%). The research reveals a shift among B2B ecommerce AI search users, who are prioritizing site search and discovery capabilities over traditional ecommerce capabilities.

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B2Bs eCommerce leaders recognize AI’s importance, despite varied levels of adoption

• 67% of B2B ecommerce companies are already using AI and machine learning to drive growth.
• 9 out of 10 recognize AI’s critical role in their long-term strategy. However, only 41% are fully AI operational.
• While current and projected adoption rates remain modest, the opportunity for growth and deeper integration is clear—offering significant potential to optimize B2B ecommerce processes.

AI search: critical to boosting ecommerce experience

• For 84% of interviewees, AI has evolved from a nice-to-have to a vital tool.
• As for future investment, two-thirds (66%) of respondents plan to increase AI spend within the next one to two years.

Erin Smith, vice president, global head of technology operations at Escalent, noted: “The latest B2B Ecommerce Site Search Trends Report highlights a shift towards AI technology. Respondents are seeking solutions that address specific business challenges and deliver tangible results, reflecting a more strategic and intentional approach to AI implementation.”