Zeta Announces Generative Engine Optimization Solution to Help Brands Lead in the Post-Search Era

Zeta Global, the AI Marketing Cloud, announced its Generative Engine Optimization (GEO) solution, a new capability built into the Zeta Marketing Platform (ZMP) to help brands stay visible, accurate, and competitive as consumers shift from traditional search to AI-generated answers. The new tool enables marketers to monitor how their brands appear across leading AI systems including ChatGPT, Gemini, and Claude and to optimize for those answers with targeted, actionable recommendations. Zeta’s GEO solution will be available in the Zeta Marketing Platform in the coming weeks.

As consumers increasingly turn to generative AI for search and discovery, traditional search behaviors are rapidly declining. According to Gartner, query volume on traditional search engines will fall by 25% next year as users shift to AI systems for synthesized answers. Meanwhile, Bain & Company reports that 80% of consumers use generative AI for 40% of their searches, underscoring the urgent need for brands to ensure accuracy and visibility within AI-driven results.

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Zeta’s GEO solution equips marketers with the intelligence and recommendations needed to address these challenges by enabling brands to:

• Track brand visibility and sentiment across leading AI platforms with the AI Visibility Leaderboard
• Identify and correct citation gaps, hallucinations, or off-brand answers
• Leverage Zeta Data for brands to inform GEO optimization strategy
• Optimize content to be LLM-ready (Q&A, summaries, metadata)
• Benchmark competitors, monitor AI share of voice, and measure impact
• Align PR, SEO, and content into a unified AI-facing strategy

“Generative engines are becoming the new front door of digital discovery. If you’re not present and accurate in the answer box, you’re invisible,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Zeta’s GEO solution puts brands in control. It shows marketers exactly how AI describes their business, flags inaccuracies and delivers the optimizations to fix them, all directly within the Zeta Marketing Platform. The payoff is big: predictable, profitable demand from the channels consumers are moving to next.”

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“For the past 20 years, marketers optimized for search engines. The next 20 years will be about optimizing for generative engines that generate high quality visitors,” said Neej Gore, Chief Data Officer at Zeta Global. “With Zeta’s GEO solution, brands can align with how consumers now discover in their buying journey. Our platform delivers actionable recommendations that teams can deploy quickly to improve discoverability, engagement, and conversion.”