Yext acquires Places Scout, Strengthens Competitive Intelligence and Benchmarking Capabilities

Yext, Inc., the leading digital presence platform for multi-location brands, announced the acquisition of Places Scout, an industry-leading local SEO and location intelligence platform. Trusted by top experts and enterprise brands, Places Scout delivers real-time, location-based insights to assess performance, track competitors, and optimize visibility across every major search channel. The acquisition strengthens Yext’s ability to provide best-in-class competitive intelligence, benchmarking, and AI-powered insights.

As search evolves and AI-driven channels reshape how customers find information, visibility alone is not enough. Brands need a precise, data-driven understanding of their performance, who they compete with, and how to improve. Together, they provide brands with a full view of their market position and the insights needed to take action at national and local levels.

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“Places Scout has been a trusted provider of local search intelligence for nearly a decade,” said Michael Walrath, CEO and Chair of the Board at Yext. “Bringing Places Scout’s data into Yext immediately enhances our competitive intelligence capabilities, helping brands not just see where they stand, but know exactly what steps to take to outperform their competition. As AI search and AI agents transform how customers find information, we are committed to giving brands the insights they need to take control of their digital presence and win. We are thrilled to welcome the Places Scout team to Yext.”

This acquisition reinforces Yext’s position as the most comprehensive platform for digital presence management and follows Yext’s recent acquisition of Hearsay Systems. With Places Scout’s proprietary local search and reputation data, Yext deepens its investment in helping brands connect with customers everywhere they search, discover, and engage.

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“Yext has redefined how brands manage their digital presence, while Places Scout has pioneered search intelligence and benchmarking,” said Mark Kabana, CEO of Places Scout. “Together, we’re combining structured data expertise with deep search analytics to give brands a more powerful way to uncover opportunities, refine strategy, and outperform the competition. As we’ve always said, ‘With better data, you can make better decisions.’ Now, as part of Yext, we’re giving brands unmatched intelligence to adapt, compete, and lead in an AI-driven search world.”