Wealthtender Unveils Innovative Advisor Marketing App to Compliantly Promote Client Testimonials

Testimonial Marketing Studio debuts with praise in the marketplace and reinforces Wealthtender’s commitment to helping advisors convert more prospects into clients.

Wealthtender, the leading find-an-advisor directory website visited by half a million consumers annually and the industry’s first online reviews platform designed for regulatory compliance, is leveling up advisors’ ability to attract new clients by proactively promoting their testimonials in scroll-stopping social media posts and prospect nurturing campaigns.

With today’s launch of Testimonial Marketing Studio, advisors and their marketing staff gain a compliance-friendly tool that unlocks their online reviews’ full potential to convert more prospects into clients.

With today’s launch of Testimonial Marketing Studio, advisors and their marketing staff gain a compliance-friendly tool that unlocks their online reviews’ full potential to convert more prospects into clients by:

• Accessing a growing library of professionally designed video and image templates
• Importing online reviews from Wealthtender into Studio projects with just two clicks
• Creating compliant social media content and marketing collateral in two minutes

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“Wealthtender pioneered the process and platform for advisors to compliantly collect and publish online reviews,” said Brian Thorp, founder and chief executive officer of Wealthtender. “Today, we’re proud to introduce another industry-first with the launch of Testimonial Marketing Studio that lets advisors and their marketing colleagues compliantly promote client testimonials. By adding this innovative app to their tech stack, advisors gain a powerful new tool to increase their marketing initiatives’ effectiveness at a nominal cost.”

Denise Milano Sprung, director of marketing at Mitlin Financial, has been amazed at how easy the application is to use and the time savings that Testimonial Marketing Studio offers. While Sprung says she is proficient in Canva, she estimates creating a compliant social media graphic outside of Testimonial Marketing Studio would take about 15 minutes, and up to 40 minutes for staff less familiar with popular design tools. That time savings means more time can be allocated to serving clients.

“Wealthtender’s Testimonial Marketing Studio is very user-friendly,” Sprung said. “With just a few clicks, you have the review on a post-worthy graphic.”

Mitlin Financial has grown to the tune of three times in the last four years via organic growth.

Over 80 percent of people read online reviews of doctors and lawyers prior to beginning a working relationship, demonstrating the importance of testimonials in professions where hiring decisions are significantly based on trust. When the Securities and Exchange Commission (SEC) finalized its marketing rule four years ago, it opened the door for advisors to follow in the footsteps of doctors and lawyers who collect online reviews and employ testimonial marketing tactics to build their business.

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“Wealthtender has helped advisors and wealth management firms across the country collect thousands of five-star reviews from their clients since the SEC Marketing Rule became effective in 2021,” said Thorp. “With today’s launch of Testimonial Marketing Studio, we’re excited to provide yet another way for advisors to share with prospects the impact they’re making in their clients’ lives.”

Wealthtender offers Testimonial Marketing Studio through its Marketing Pro tier for $79 a month, which includes professionally designed video and image templates, the ability to create eye-catching social media content with reviews imported from Wealthtender, plus editing features to optimize design and compliance elements. Discounted pricing is available for annual subscriptions and wealth management firms that join with five or more advisors.