Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the launch of a next-generation AdBuilder AI, a self-serve platform designed to help partners expand their revenue footprint by unlocking access to a new segment of advertisers: small and mid-sized businesses.

AdBuilder AI empowers Triton’s partners to tap into a new lane of demand, including high-volume, low-touch buyers, without increasing headcount or diverting focus from major accounts. It provides each partner with a fully branded, white-labeled marketplace where advertisers can create, book, and pay for campaigns independently.

“AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift,” said Amber Hunsaker, Director, Product Management, Triton Digital. “It streamlines the entire workflow, creative, trafficking, and billing. Our partners can grow revenue from a historically hard-to-serve tier without changing how they operate.”

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Built specifically for businesses with limited media experience, AdBuilder AI streamlines every stage of the buying process. With just a brief description, advertisers can generate broadcast-quality audio ads in seconds using AI-generated voice, multilingual support, and sound design. No lengthy approvals. No production delays.

On the back end, AdBuilder AI integrates directly with the Triton Ad Platform (TAP) – giving partners centralized visibility and control across campaigns, inventory, and creative. Partners retain full oversight of pricing, pacing, and approvals while letting the platform handle creative production, scheduling, and fulfillment.

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Each AdBuilder AI instance is customized to reflect the partner’s brand. Logo, domain, language, currency, pricing rules, and targeting templates are all configurable. That makes it easy to onboard new demand without compromises or risks.

“AdBuilder AI makes it easier than ever to support smaller advertisers,” said Antonio Ibarra Fariña, CEO, Grupo ACIR. “With our strong presence in México, we see this as a powerful way to serve small and mid-sized businesses more efficiently and at scale. This is one more step to strengthen Grupo ACIR’s and iHeartRadio’s leadership in digital radio.”

Small businesses, in turn, gain access to a fully automated campaign builder that includes instant creative, real-time reporting and payment by credit card. It all works without requiring media expertise or outside help.