Toluna Unveils Breakthrough AI-Powered Open-End Analysis that Goes Beyond Words into Meaning

Toluna, the leading global insights technology and panel provider announced the launch of SmartCloud, an innovative AI-powered tool designed to revolutionize the analysis and value of unstructured open-end survey responses.

SmartCloud offers advanced, instant analysis that includes theme extraction and sentiment coding, delivering insight into the actual meaning contained within open-end responses. Accessible via the Toluna Start platform and ecosystem, this breakthrough tool for insights professionals makes open-ended questions more valuable and insightful than ever before.

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As part of Toluna’s “AI Everywhere” strategy which blends the best of human intelligence with artificial intelligence, SmartCloud enables researchers to gain deeper understanding into the implicit meaning of unstructured responses without the bias of pre-conceived code frames and the effort of manual analysis, empowering smarter insights and decision making.

The delivery of these valuable insights is further enhanced via SmartCloud’s customization engine which can adapt outputs to clients’ brand image – ensuring tailored, professional presentations.

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Frederic-Charles Petit, CEO of Toluna, commented, “As an exciting new launch within our industry-leading AI toolkit, SmartCloud brings immense added value to our clients. By using advanced AI to deliver deeper insights from complex data sets, clients can make more confident, smarter decisions that help them create, understand, decide, predict, and scale. This launch is part of our industry-leading AI work designed to deliver more value and consumer connection, and we eagerly anticipate sharing more initiatives in this field in the coming weeks and months, standing firmly behind our motto: blending the best of human intelligence with artificial intelligence.”

SmartCloud is currently available in English, French, German, Italian, and Spanish, with additional languages to be added soon.