Thematic and QuestionPro Partner to Offer Best-in-Breed CX and Market Research Technology

Partnership combines Thematic’s advanced text analytics with QuestionPro’s robust survey platform

QuestionPro, a global leader in online survey and research services and Thematic, a leader in AI-driven customer feedback analytics announce a strategic partnership designed to enhance the customer experience (CX) and market research landscape.

At the heart of this partnership is a shared vision of customer-centric decision-making, making the process of acting on the customer voice user-friendly and effective for all.  QuestionPro provides user-friendly and accessible survey, research, and Voice of Customer capabilities. Thematic delivers a streamlined analytics tool for any Voice of Customer comments and data, for an easy way to get insights.  Together, the solutions offer companies a powerful new way to gain insights from customers.

“By integrating Thematic’s advanced AI capabilities into our survey tools, we can provide a more powerful, holistic solution,” said Raj Sivasubramanian, Vice President, Journey Management & CX Consulting at QuestionPro. “This partnership represents a significant step forward in our mission to help organizations improve their customer experience through innovative technology and insights.”

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Key Benefits to Customers

1. Enhanced Data Collection and Analysis: This integration smoothly bridges QuestionPro’s extensive survey capabilities with Thematic’s sophisticated AI-driven feedback data analytics, ensuring a seamless flow from data collection to in-depth analysis.
2. Improved Quality of Customer Insights: Clients will benefit from a holistic view of customer sentiment, generating enriched insights that lead to actionable improvements in customer satisfaction and loyalty.
3. Efficiency and Automation: The collaboration automates the feedback analysis process, significantly reducing the manual data processing time and boosting the accuracy of insights.
4. Scalability: The unified solution is scalable across various industries and use cases, making it an ideal choice for medium and large businesses aiming to harness the power of both platforms.

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“We are excited to partner with QuestionPro to bring superior customer insights to our clients,” said Dr. Alyona Medelyan, CEO of Thematic. “This collaboration will not only streamline the feedback process but also provide our customers with a greater depth of understanding of their own customers’ experiences.”

The integration is now available, allowing current and new customers to leverage the combined capabilities immediately. Businesses utilizing this partnership will find it easier to collect, analyze, and act on customer feedback, driving enhanced business outcomes.