The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer, Senior Vice President

The Trade Desk, a leading global advertising technology company, announced the appointment of Ron Lamprecht as Chief Business Development Officer and Senior Vice President. In this newly created role, Lamprecht will build strategic partnerships that expand our market opportunity, develop new commercial models and enterprise-wide global opportunities. He will report to Chief Operating Officer Vivek Kundra and be based in New York City.

Lamprecht brings more than 25 years of experience driving growth and strategic partnerships across the technology and media industries. Most recently, he spent seven years as Director of Corporate Business Development at Amazon leading strategic initiatives and partnerships. Prior to Amazon, Lamprecht held a variety of leadership roles over an 18-year career at NBCUniversal, including Executive Vice President of Digital Enterprises.

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“Ron has a proven track record of building strategic partnerships and identifying new opportunities that create long-term value,” said Vivek Kundra, Chief Operating Officer at The Trade Desk. “As advertisers and media owners navigate a rapidly evolving landscape, we’re investing in the relationships and capabilities that will help our clients grow. Ron’s deep experience across technology, media, and enterprise business development makes him the ideal leader to help accelerate our next phase of growth.”

“The advertising industry is entering an exciting new era, and The Trade Desk is uniquely positioned to help shape its future,” said Lamprecht. “I’ve long admired the company’s commitment to innovation, customer success and the open internet. I’m excited to join this exceptional team and work alongside our partners to deepen strategic relationships, unlock new opportunities for growth and help drive the next chapter of the company’s success.”

The newly created role reflects The Trade Desk’s continued investment in expanding strategic partnerships and accelerating long-term growth across the global advertising ecosystem.

Lamprecht will start on July 27^th. His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk’s executive leadership team as the company enters its next phase of growth.