The Trade Desk Appoints Penry Price to Board of Directors

The Trade Desk, the world’s leading independent advertising technology company, announced the appointment of Penry Price to its board of directors.

Price brings more than two decades of experience across the advertising industry, including as the Vice President of Marketing Solutions at LinkedIn and as President at Dstillery. Prior to that, he was the Vice President of Agency Sales and Partners at Google, where, among other strategic initiatives, he was a key leader of the DoubleClick acquisition. That range has given him direct insight into how marketers operate across different parts of the internet and an appreciation for the importance of the open internet to their success. He is currently applying that perspective as Co-Founder of 37Arc, a workflow intelligence company focused on how artificial intelligence is changing the speed and execution of marketing.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

“Penry has dedicated his career to serving marketers. Through every major shift this industry has faced, he has delivered for them at scale across some of the world’s largest ad platforms,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “He shares our conviction that technology has to serve the marketer first and that putting marketers first is good business. We are excited to have his tech expertise and love for customers in our boardroom.”

Across his career, Price built deep experience within the agency channel, working closely with agencies as they navigated the shift from traditional to digital media. He is the Founder and managing partner of Charcoal Advisors and has served on the board of directors of Church & Dwight since 2011, where he chairs the Compensation and Human Capital Committee and serves on its Executive and Audit Committees.

“The Trade Desk has built the infrastructure that gives marketers real ownership over their advertising,” said Price. “I’ve spent my career serving marketers, and it’s clear to me that the open internet is more critical than ever for advertisers as AI reshapes this industry. I look forward to helping guide that work.”