Thailand’s Creative Content Industry Shines on the Global Stage

Ms. Sunanta Kangvalkulkij, Director-General of the Department of International Trade Promotion (DITP), Ministry of Commerce, announced that the DITP will lead a delegation of Thai film, television, and related service companies to participate in the Marché du Film under the Thailand Pavilion. The event will take place alongside the Cannes Film Festival 2025 in Cannes, France, from 13–21 May 2025.

This strategic presence aims to open new international business opportunities for Thai creative entrepreneurs by facilitating trade negotiations, expanding global partnerships, and enhancing Thailand’s profile as a valuable and dynamic player in the global content industry. The initiative is expected to generate long-term value for the country’s creative economy and export sector.

This year, twelve Thai companies will participate in business matchmaking activities, including:

Film Production and Distribution Companies (8):

1. Film Frame Productions Co., Ltd.

2. GDH 559 Co., Ltd.

3. Kantana Motion Pictures Co., Ltd.

4. M Distribution Co., Ltd.

5. Mono Streaming Co., Ltd.

6. Night Edge Pictures Corporation Co., Ltd.

7. Plah Blah Blah Productions Co., Ltd.

8. Sahamongkolfilm International Co., Ltd.

Production and Post-Production Services Companies (1):

1. The Monk Studios Co., Ltd.

Television Content and Formats Companies (3):

1. Idol Factory Co., Ltd.

2. Tifa Studios Co., Ltd.

3. Waga Creative Co., Ltd.

Ms. Sunanta further noted that this year’s participation is especially significant, marking a collaborative effort across multiple government bodies—namely, the Ministry of Culture, the Ministry of Tourism and Sports, and the Subcommittee on Film, Documentary, and Animation Industry Promotion under the National Soft Power Strategy Committee (THACCA). Together, they are delivering a comprehensive program that encompasses business development, cultural exchange, and policy dialogue.

The Marché du Film is a leading global film market, held annually in parallel with the Cannes Film Festival—one of the world’s most prestigious and historic film festivals.

The DITP is supporting the Thailand Pavilion, a business matching program, and the highly anticipated annual Thai Night, which serves as a prime networking event linking Thai content creators with global investors and partners. This year’s Thai Night is themed “Thailand : Where Films Come Alive” and will welcome leading international industry figures.

Meanwhile, the Ministry of Culture will officially inaugurate the Thailand Pavilion, host a Director Talk featuring prominent Thai filmmakers and producers, and provide insights into Thailand’s creative storytelling for the global market.

In addition, the Department of Tourism, Ministry of Tourism and Sports, will host a press conference to promote Thailand’s Film Incentives program, highlighting the country as a world-class filming destination with remarkable locations, skilled crews, and a robust support infrastructure.

The Subcommittee on Film, Documentary, and Animation Industry Promotion under the National Soft Power Strategy Committee (THACCA), participating for the first time at Cannes, will present a wide range of activities. These include support for “A Useful Ghost”, a Thai film officially selected for the Cannes Critics’ Week; panel discussions; the Thailand Reception; and the Thai Pitch, where three standout Thai projects will seek co-production funding and global partnerships. In addition, six outstanding Thai producers have been selected to join the Producers Network, a prestigious international platform for expanding business prospects.

For Thailand, the Marché du Film represents a vital strategic platform to showcase Thai creative content to the global marketplace. This initiative marks another bold step in raising the international profile of Thailand’s film, television, and related industries. It not only highlights the country’s creative strengths and storytelling talent but also reinforces existing partnerships, open new commercial pathways, and elevate Thailand’s soft power on the world stage.

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