Teads Unveils the Next Evolution of Teads Ad Manager, Connecting Cross-Screen Media, Full-Funnel Measurement and Unified Performance

Unify full-funnel strategies—from CTV reach to digital conversions—in one platform with AI-powered workflows, greater transparency, and open MCP integrations

Teads, the omnichannel outcomes platform, announced the launch of the next generation of Teads Ad Manager (TAM), its unified, end-to-end advertising platform. The platform evolution is designed to help agencies and advertisers connect campaigns across connected TV (CTV) and digital environments, understand campaign impact across the funnel, extend performance across quality media placements, and work more efficiently through AI-assisted workflows.

As daily media consumption reaches an all-time high of 13 hours and 26 minutes per day, and streaming accounts for the majority of television viewership, consumer journeys have become increasingly cross-screen. Despite this shift, media planning, buying, and reporting remain heavily fragmented across disconnected tools, with 53% of marketers struggling to unify measurement across channels for optimization. The latest evolution of TAM solves this by uniting Teads’ premium global supply across CTV and digital with full-funnel measurement and AI workflows. TAM users can seamlessly connect media investments across screens, measure total campaign impact, and work smarter using their preferred AI tools.

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“Marketing teams and agencies can no longer afford to manage brand and performance in isolated silos if they want to drive real business growth,” said Remi Cackel, Chief Product Officer at Teads. “By connecting the omnichannel journey in one platform and enabling AI-powered workflows, we’re giving our partners the control, efficiency, and intelligence needed to make every media investment deliver measurable impact.”

“Agencies require technology that simplifies media execution without compromising supply quality or data flexibility,” said Rheece Hemmings, Programmatic Manager at OMD, UK. “TAM’s connected toolset and open AI architecture allow our teams to plan, activate, and optimize cross-screen campaigns in minutes, giving us full visibility into how branding and performance work together to drive client growth.”

Key Platform Innovations
The next evolution of TAM introduces four key platform capabilities:

• Omnichannel Strategies & Full-Funnel Measurement: Activate campaigns against multiple KPIs across CTV and digital within a single workflow and measure how upper-funnel brand activity drives lower-funnel outcomes—like tracking site visits generated by branding campaigns.
• Unified Performance: Extend performance campaigns seamlessly across CTV and digital—including CTV InStream, HomeScreen, inRead, and Feed placements. Access premium, transparent media supply with built-in quality controls and flexible measurement integrations, including Conversion API (CAPI) and Google Analytics 4 (GA4).
• Agentic AI Workflows: Automate campaign planning, setup, management, and reporting with task-specific AI copilots. Go from brief to strategy with Strategy Builder or catch delivery and pacing risks instantly in Control Hub—slashing troubleshooting time from 15 minutes to under 60 seconds.¹
• Open Model Context Protocol (MCP) Interconnectivity: Connect Teads’ audience insights, reach forecasting, and inventory discovery directly into agency AI systems, including Claude, Gemini Enterprise, and Microsoft Copilot, through open, secure MCP integrations.

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“MCP is really a game changer because it gives us exactly what we need from discovery through to campaign creation,” said Nami Hamidi, Head of Precision at Havas Media Network Italy. “It combines different data sources with TAM’s knowledge and data to help create the best strategy and media plan, with recommendations on audiences, websites, context and creatives, as well as estimates for CPMs and CTRs.”

Teads is also expanding its Teads Ad Manager Certified Agency Program. This global platform accreditation program provides agency teams with structured training in omnichannel media, performance advertising, and strategic planning. Certified partners gain priority beta access and industry recognition for their platform expertise.