SupportNinja Brings AI-Native CX Solutions to Ecommerce Through Aventus Acquisition

SupportNinja, a leading strategic outsourcing and CX transformation partner, announced its acquisition of Aventus, bringing AI-native, human-led customer experience (CX) solutions to ecommerce and direct-to-consumer (DTC) brands through the newly launched Aventus by SupportNinja.

The acquisition combines Aventus’ deep ecommerce specialization and expertise in platforms like Shopify, Gorgias, Kustomer, Redo, and Zendesk with SupportNinja’s proprietary NinjaAI technology, human-in-the-loop (HITL) AI operations, and global delivery capabilities.

The combined offering helps ecommerce brands automate routine customer interactions while giving human agents more time to focus on complex conversations that drive sales, strengthen loyalty, and improve the customer experience.

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“AI is fundamentally changing what ecommerce brands should expect from their CX operations,” said SupportNinja CEO Craig Crisler. “Brands can automate transactional work, apply human expertise where it creates the most value, and turn customer interactions into insights that drive growth. Joining Aventus and SupportNinja allows us to deliver on that vision at scale.”

Two AI-Native CX Solutions for Ecommerce Brands

Aventus offers two AI-native CX solutions designed to help ecommerce brands implement, manage, and continuously improve their customer experience operations:

• Aventus Managed AI Operations — Management and continuous improvement of AI within existing Gorgias or Zendesk environments, helping brands maximize their technology investments without switching platforms
• Aventus Managed CX Stack — Fully managed CX operations encompassing platform selection and implementation, AI, human agents, and ongoing optimization

Aventus incorporates HITL oversight to maintain AI quality, manage exceptions, and continuously improve performance. Insights from customer interactions also help brands refine products, merchandising, marketing, and retention strategies.

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Ecommerce Expertise Backed by Global Scale

Aventus has supported over 100 ecommerce brands, bringing specialized knowledge of online shopping journeys, customer expectations, and the platforms that power digital commerce.

As a SupportNinja company, Aventus gains access to expanded technology, operational expertise, and global delivery resources to help ecommerce brands scale and optimize their CX operations.

“Our focus has always been helping ecommerce brands build stronger customer relationships and turn great service into business growth,” said Aventus COO Kelly Stacey. “With SupportNinja’s technology, HITL approach, and global resources, we can help more brands scale their CX operations while keeping the human expertise and ecommerce knowledge that make their customer experiences stand out.”