Supermetrics Acquires Leading CDP, Relay42 to Redefine the Future of Marketing Intelligence

Supermetrics, the leading Marketing Intelligence Platform, announced the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). The acquisition positions Supermetrics’ as the only Marketing Intelligence Platform to unify data integration, analysis and activation into one marketer-friendly solution.

By combining Supermetrics’ powerful data intelligence capabilities with Relay42’s real-time personalization technology, marketers can now have access to the industry’s first end-to-end marketing intelligence platform, one that connects data performance, customer behavior and revenue outcomes in a single, intelligent platform.”

Marketing Technology News: MarTech Interview with Kurt Donnell, CEO @ Freestar

“Supermetrics is the pioneer of the evolving Marketing Intelligence category, already empowering more than 200,000 businesses,” said Anssi Rusi, CEO of Supermetrics. “True marketing intelligence must go beyond reporting dashboards. With this acquisition, we’re delivering that, combining real-time data with AI decisioning and cross-channel optimization. We’re creating a platform that empowers marketers to unify their marketing performance and first-party customer data into a single view and use it to dynamically engage customers with the right message at every touchpoint.”

Founded in 2010, Relay42’s enterprise-grade CDP unifies customer data and enables dynamic audience building, targeting and personalized experiences across digital and offline channels, including email, web, apps and programmatic advertising.

Marketing Technology News: Data Privacy and Your MarTech Stack: What Today’s Marketers Need to Comply With

“Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth,” said Relay42 CEO Christiaan van der Waal. “Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, and augment Relay42 with Supermetrics’ rich set of data integrations spanning performance marketing, e-commerce, CRM and first-party data. Together, we’ll deliver on our shared vision to enable businesses of all sizes to leverage the power of real-time journey orchestration to create smarter, more relevant customer experiences.”

Customers of both platforms will soon see integrated features, including AI Agent–powered workflows that automate data analysis, journey optimization and activation across channels.