Supermetrics Accelerates Growth with Billy Morris Joining as Chief Financial Officer

Supermetrics, a leading marketing intelligence platform, announced Billy Morris as its new Chief Financial Officer (CFO). With nearly 20 years of experience leading financial strategy at top tech companies, Morris will play a pivotal role in Supermetrics’ next phase of growth. Reporting to CEO Anssi Rusi, he will lead the company’s financial operations, guide investments in global expansion and support product development to scale Supermetrics’ market presence.

Morris will focus on optimizing Supermetrics’ financial performance, ensuring the company is strategically positioned to continue its current growth trajectory. He will also help refine operational processes and manage financial risks, working closely with the leadership team to align the company’s financial strategy with its long-term vision.

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“We’re really excited to have Billy join us,” said Anssi Rusi, CEO at Supermetrics. “His experience in scaling tech companies and his ability to manage complex financial operations make him a perfect fit for Supermetrics. His strategic insight will be key as we continue to expand globally and transform how businesses leverage data to make smarter decisions.”

Before joining Supermetrics, Morris previously served as CFO at Genesis, where he played a key role in scaling operations and leading growth initiatives. He also helped ThousandEyes through its successful acquisition by Cisco Systems, as well as helped guide Twilio through its growth phases both pre and post IPO. His experience spans Silicon Valley and Ireland, with past roles at Twilio, Ubisoft, First Financial Bank, and Deloitte.

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“Supermetrics presents a unique opportunity to help businesses truly become data-informed and data-empowered,” said Billy Morris. “The platform’s ability to transform raw data into actionable insights that drive smarter decisions is unmatched. I’m excited to join a company with such a strong vision for the future, and I look forward to collaborating with the team to scale our impact and continue leading the charge in business analytics innovation.”