StructuredWeb Named a Leader in New Analyst Report on Partner Marketing Automation Platforms

StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave: Partner Marketing Automation Platforms, Q2 2025 report. StructuredWeb received the highest possible score (5 out of 5) in each of the following evaluated criteria—Artificial Intelligence, Awareness/Syndication Management, Concierge Services/Services Marketplace, Customization, Localization & Personalization, Intuitive Guided Experiences/Workflow Automation, Partner and Customer Insights/Data Management, Marketing Management to partners and through partners, Innovation, Roadmap, and Pricing Flexibility and Transparency. These top marks underscore the company’s unmatched leadership and focus in the space.

StructuredWeb was recognized by Forrester as the only vendor solely focused on B2B partner marketing automation. The report highlights the company’s strategic commitment to AI innovation and its 2025 roadmap, which is laser-focused on advancing the effectiveness of partner marketing automation—without being distracted by broader, non-core offerings.

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Forrester further notes that StructuredWeb is “a best fit for well-resourced B2B enterprises and distributors looking for a proven, purpose-built PMAP solution.” The report praises the platform’s “feature-rich and intuitive” design, which supports advanced capabilities like Smart Journeys, end-to-end campaign automation, and multi-tiered partner engagement—underscoring its vision to revolutionize partner marketing automation through AI.

Furthermore, Forrester interviewed several StructuredWeb customers and noted the following feedback. “Customers value the company’s AI innovation and find a significant return on investment. They also praise its partner ease of use, ROI tools, and superior customer experience.”

Specifically, Meaghan Moore, Vice President of Global Partner Marketing at ServiceNow said, “StructuredWeb is pushing boundaries with ServiceNow, enabling us to break glass and redefine what’s possible in partner marketing. Their forward-thinking platform accelerates execution, personalization, and scale—helping us not just keep pace with change, but lead it. This recognition is a well-deserved validation of their bold innovation and impact.”

“We have devoted our attention and resources over the past 10 years to build the most comprehensive solution for Enterprise channel marketers, helping them to serve their diverse partners globally. I believe being named a Leader in this Forrester Wave is a powerful endorsement of our strategy, platform, and customer success,” said Daniel Nissan, Founder and CEO of StructuredWeb. “Channel sales have reached a critical turning point where AI is transforming how vendors and partners collaborate to drive demand and build pipelines. We are well-positioned to redefine the future of intelligent channel sales and marketing enablement—ensuring that great products succeed by clearly communicating their value to end customers through advanced, AI-driven marketing.”

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The recognition comes during a period of exceptional momentum for StructuredWeb. The company recently secured a $30 million majority investment from Invictus Growth Partners and has achieved over 50% compound annual growth over the past three years. StructuredWeb now powers automated partner marketing for more than 100,000 global channel partners, supporting over $100 billion in annual channel sales across Fortune 100 and 500 enterprises.

StructuredWeb’s AI-first platform for the channel, introduced in 2023, revolutionizes how enterprises engage with their channel ecosystems by automating every aspect of the marketing lifecycle—from content creation to campaign execution. The platform enables enterprises to personalize messaging at scale, reduce operational costs, increase partner participation, and accelerate demand generation.

The Forrester Wave: Partner Marketing Automation Platforms, Q2 2025 is one of the industry’s most comprehensive and objective evaluations of vendor capabilities and strategy. The report helps B2B enterprises select solutions that align with their goals for scalable, AI-enhanced partner marketing automation.