StreamLayer and Curated.Media Launch Programmatic Access to Real-Time, Moment-Based Ad Inventory Across Streaming Video

Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers generate net-new revenue without increasing traditional ad load

StreamLayer, a leader in contextual, moment-driven advertising for live and on-demand video, today announced a strategic partnership with Curated.Media, a leading programmatic curation platform focused on bringing differentiated, high-quality inventory into scalable programmatic buying environments, to launch the first SGAI-powered programmatic access layer for moment-based ad inventory across streaming video.

Through this landmark partnership, StreamLayer’s event-driven ad units, delivered during natural pauses and key moments within live content, will be made available to advertisers and agencies through Curated.Media’s supply curation platform. Until now, these types of high-attention, in-content ad opportunities have been difficult to package, transact and scale within traditional programmatic workflows. This collaboration creates a direct path for advertisers to access StreamLayer-enabled inventory through established programmatic demand channels.

For publishers and streaming platforms, the partnership removes a key barrier to adoption by connecting StreamLayer’s inventory directly to programmatic demand, without requiring additional ad load or disrupting the viewing experience. StreamLayer’s technology enables publishers to unlock net-new revenue from existing content by activating ad experiences around moments when viewer attention is naturally highest.

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“We’ve spent the last several years building technology that unlocks a new monetization layer within live content, one that aligns with the moments when viewer attention is naturally highest,” said Tim Ganschow, Co-Founder of StreamLayer. “The missing piece has been scalable access to demand. This partnership changes that by bringing SGAI-powered, moment-based inventory directly into programmatic workflows, making it accessible to brands and agencies at scale.”

Curated.Media’s platform sits between supply and demand, enabling buyers to access curated, high-quality inventory packages enhanced by data, context and performance signals. By incorporating StreamLayer’s event-driven inventory, Curated.Media expands its curated supply to include differentiated, high-attention placements designed to drive stronger performance outcomes for advertisers, inventory that has historically been difficult to access and scale within traditional programmatic environments.

“Advertisers are actively looking for ways to move beyond standard pre-roll and mid-roll formats and connect with audiences in more meaningful, high-attention moments” said Cedric Peillet, Founder and CEO of Curated.Media. “StreamLayer is enabling that in a way that is both measurable and scalable. By bringing this inventory into curated supply paths, we’re giving buyers a scalable way to access a new class of differentiated, performance-oriented media.”

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As the streaming industry continues its shift toward ad-supported models, publishers are under pressure to grow revenue without simply adding more interruptive ad breaks, while advertisers are seeking formats that deliver stronger engagement and measurable outcomes. This partnership represents a meaningful step toward aligning next-generation streaming ad formats with the programmatic infrastructure that drives the majority of advertising spend today.

Initial activations are expected in the coming months, with select publishers and advertisers participating in early campaigns leveraging StreamLayer’s pause-based and event-triggered ad formats.