Stacker Expands Channel Partnership Strategy Through Collaboration with Notified

This partnership represents Stacker’s commitment to scaling earned distribution through premium strategic partners, while upholding strict editorial quality and publisher trust

Stacker, the first content distribution platform built for earned reach, announced a partnership with Notified to help brands amplify GlobeNewswire press releases with complementary editorial-quality content called Syndicated Articles.

The collaboration is one of several partnerships with select organizations to expand how Stacker reaches the market, an important step in Stacker’s broader strategy to scale revenue through channel partners.

Through the partnership, communications teams can deliver two distinct assets: an official announcement distributed through GlobeNewswire and a separate, editorial-grade, non-promotional story built to earn coverage across trusted U.S. news outlets. Together, they give brands a unified approach to modern discovery, pairing speed and clarity with credibility signals that increasingly shape both search visibility and AI discovery.

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

“Channel partnerships have been a powerful way to scale Stacker’s impact without compromising what makes the platform work,” said Noah Greenberg, CEO of Stacker. “GlobeNewswire is already the system of record for thousands of brands when it comes to their news announcements and media distribution. By partnering with Notified, we’re meeting teams where they already operate and packaging a modern distribution approach that combines traditional reach with the earned signals that increasingly shape both search visibility and AI discovery.”

“We’re seeing a fundamental shift in how information is consumed, as AI increasingly becomes the first place people turn to understand companies, products and trends,” said Erik Carlson, President and Chief Executive Officer at Notified. “With Syndicated Articles in Content OS^TM, we’re helping our clients move quickly and win in the Answer Engine Economy, supported by Stacker’s earned distribution model.”

In accordance with Stacker’s commitment to full editorial integrity, all Syndicated Articles must meet Stacker’s editorial standards and review process: human-written, evidence-based, non-promotional stories that prioritize journalistic value, with claims supported by credible sources and data.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

“Publishers are not a distribution endpoint for us, they are the starting point,” said Noah Greenberg, CEO at Stacker. “Everything we build is designed to protect publisher trust. That means strict standards, real review, and a clear line between journalism and promotion. Scaling through partners only works if we stay publisher-first, every time.”

Stacker sees channel partnerships with major wire services and PR agencies as a natural extension of its vision of providing brands with durable visibility through credible storytelling distributed across trusted publisher environments at scale.