Sprout Social Named as a Visionary in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Sprout Social views this recognition as a reflection of its commitment to AI-powered Social Intelligence and its strategy to turn real-time social signals into business decisions, driven by its proprietary AI agent, Trellis

Sprout Social (NASDAQ: SPT), the AI-powered Social Intelligence Platform, today announced it has been recognized as a Visionary in the inaugural Gartner^® Magic Quadrant for Social Media Management and Listening. This Magic Quadrant evaluates seven vendors and helps organizations select the right partner to seamlessly connect real-time social intelligence with comprehensive management execution. Sprout Social believes this recognition reflects the strength of its vision and its leadership in shaping the future of the category.

Social media provides some of the earliest signals of where markets, consumers and culture are headed. Sprout Social understands that organizations that can identify and act on those signals are better positioned to anticipate change, strengthen customer relationships and drive business impact. That insight has shaped Sprout’s AI-powered Social Intelligence platform, powered by its proprietary AI agent, Trellis, which helps transform real-time social signals into actionable intelligence.

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“We see Gartner’s new Magic Quadrant for this category as a major milestone for social media management and its role in how organizations compete,” said Scott Morris, Chief Marketing Officer, Sprout Social. “We’re thrilled to be recognized as a Visionary, a position we believe reflects our commitment to anticipating market shifts and equipping our customers with the tools they need to build innovative, consumer-first brands that deliver real business results.”

“Our focus is centered on transforming social media from an isolated marketing channel into an enterprise-wide system of intelligence and action,” said Srinivas Somayajula, Chief Product Officer at Sprout Social. “Over the past year, we have delivered on this strategy by expanding our conversational AI agent, Trellis, across the Sprout ecosystem. By combining these real-time capabilities with NewsWhip’s predictive analytics and our fully reimagined influencer marketing platform, we are giving brands the high-velocity solution designed to look around corners and help drive predictable business outcomes.”