Smartly Partners with Spotify to Expand Cross-Channel Advertising

Smartly, the AI-powered advertising platform for creative, media, and measurement, announced it is integrating with Spotify Ads Manager, giving brands and agencies the ability to run Spotify audio and video campaigns directly through Smartly alongside other major digital channels.

“Advertising is at its best when creativity, media, and intelligence work in harmony to reach people in the moments that matter.”

The collaboration combines Spotify’s highly-engaged environment with Smartly’s AI-powered creative scalability, real-time optimizations, and unified cross-channel measurement. With this partnership, advertisers will be able to build Spotify-compatible audio, display, and video ad formats in minutes using GenAI tools, intelligent templates, and repurpose social assets to scale campaigns seamlessly with AI-guided budget allocations and cross-channel measurement.

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“Advertising is at its best when creativity, media, and intelligence work in harmony to reach people in the moments that matter,” says KMac, Chief Commercial Officer, Smartly. “Spotify commands consumer attention, and together we’re turning that attention into foresight, personalization, and outcomes. This partnership goes beyond efficiency, it unites two leaders to give marketers a predictive, unified view across channels and a clearer path to growth powered by creativity at scale.”

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As marketers diversify their channel mix, Spotify offers an effective way to drive reach and engagement through its unique position at the intersection of content, context, and culture. The platform provides incremental reach that extends beyond social and traditional TV, with studies showing Spotify provides 22% more reach over social and 27& more than TV*. Pairing audio and video campaigns vs. audio only can also drive a 35% lift in purchase intent, converting attention into measurable action*. With Smartly, advertisers can optimize across channels in one unified view, driving incremental value and allowing them to act on performance in real time.

“As our ads business continues to evolve, I’m excited to share that we’re partnering with Smartly to expand access to Spotify Ads. Through Smartly’s AI-powered creative, automation, and measurement capabilities, advertisers will be able to plan, build, and optimize their Spotify campaigns entirely within Smartly’s workflow. This partnership is our latest move in our ongoing efforts to make it easier for advertisers to buy, create, measure, and drive results with Spotify Advertising,” says Per Sandell, VP, Product, Spotify.