Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey Connecting Full Funnel Performance in Real-Time

Real-Time Reach and Frequency delivers 79% improved spend allocation, optimizes for performance across channels; Uber and Kinesso early adopters

Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly, Comscore, and GWI data sets, equips marketers with unprecedented real-time reach and frequency capabilities to plan, measure, and enhance campaigns by deduplicating reach across platforms.

“A key way of achieving cost effective reach on major digital media channels is by having access to aggregated performance. Smartly provides this view with the opportunity to optimize in real time”

With the end of cookie-based tracking, fragmentation and the lack of real-time insights across social campaigns, new solutions are needed to breakthrough to audiences. Smartly’s Brand Pulse helps marketers to future-proof their campaign strategy with insight into the full customer journey, revealing how upper funnel interactions drive action across platforms. This holistic view empowers advertisers to optimize their marketing spend and maximize return on their investments. With Smartly’s Brand Pulse, early adopters improved their spend allocation between brand and performance campaigns by 79%.

“As with every media channel we run, having an agnostic measurement solution is critical to understanding how hard the investment works. Smartly’s Brand Pulse provides deduplicated reach and frequency across the major digital channels with the opportunity to optimize in real time,” said Kevin Joy, Global Performance Marketing at Uber.

Marketing Technology News: Accenture to Acquire Navisite to Help Clients Modernize and Reinvent Their Businesses with Cloud

“A key way of achieving cost effective reach on major digital media channels is by having access to aggregated performance. Smartly provides this view with the opportunity to optimize in real time,” said Emily Jeffery, Director, Paid Social, at KINESSO UK&I. “Working with Smartly, on one campaign in particular we saw a 90% drop in cost per incremental reach around a key media moment.”

Key features of Brand Pulse Include:

• Understand in real time, upper funnel social activity by measuring real time reach and frequency (RTRF)
• Make privacy safe, data-driven decisions in real time
• Eliminate wasted ad spend
• Avoid ad fatigue and enhance the effectiveness of interaction across channels

“While social media offers a golden opportunity for marketers, they have long faced a pressing challenge: the inability to optimize their brand campaigns effectively. Smartly’s Brand Pulse is solving for this by revolutionizing how brands and marketers reach new audiences, serve the right creative and optimize for better business outcomes, in real time,” said Laura Desmond, CEO at Smartly. “For the first time marketers are optimizing their campaigns instantly, reducing wasted ad spend, and understanding the complete picture of how their creative-driven marketing efforts are driving outcomes that matter across the entire funnel.”

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company