Smartcat Launches Expert-Enabled AI Agents To Transform Global Content Creation, Translation, and Automation

AI Agents Built for the Speed of Global Business

Smartcat, the leading enterprise AI platform for global content creation, localization, and automation, announced the launch of its expert-enabled AI Agents, a breakthrough designed to help businesses automate the entire global content lifecycle with unmatched quality, speed, and scale.

As enterprises face growing pressure to reach global markets faster with fewer resources, Smartcat’s AI Agents offer a new way to automate complex and diverse content workflows that, today, are manual and expensive. Unlike generic AI or basic LLM wrappers, they represent a significant leap beyond typical AI approaches. Smartcat’s AI Agents continuously learn from an organization’s own people, brand guidelines, rules, and feedback, allowing marketing, L&D, product, and engineering teams to simultaneously create, translate, and localize content with full control and consistency.

“Every enterprise dreams of scaling globally without the usual roadblocks—global campaign delays, cultural silos, and bottlenecks in transferring expertise,” said Ivan Smolnikov, CEO of Smartcat. “Our AI Agents eliminate these barriers, enabling seamless multilingual communication across marketing, learning, legal, and operations. Our Fortune 1000 customers have already seen market share growth and over 100% productivity gains. With the next level of Agentic AI, we’re set to more than double ROI over the next 12-18 months.”

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Smartcat’s AI platform puts customers in control, equipping them to orchestrate, optimize, and scale their workflows with agentic AI. Teams can now:

• Speed up content creation and translation with pre-built AI Agents that automate everyday tasks, getting global content to market faster.
  
  
• Customize Agent capabilities using a no-code Agent Builder, tailoring them to hundreds of global content and communication use cases.
  
  
• Scale enterprise-expertise through the Skills Graph, which constantly learns and evolves with your business through human and agent collaboration—enabling all AI Agents to perform like your top employees.
  
  
• Boost human-agent productivity with a context-aware assistant that replaces traditional help centers, onboarding tools, and in-app support with real-time, AI-driven guidance.

“Enterprise teams are tired of fragmented tools and workflows that slow down global communication,” said Falk Gottlob, Chief Product Officer at Smartcat. “Our AI Agents transform how teams create and translate multilingual content by providing a unified, intelligent system where human expertise and agentic AI work together seamlessly. This collaboration speeds up delivery and ensures consistency across languages and markets.”

Smartcat’s AI Agents help enterprises:

• Accelerate time-to-market for global campaigns and increase revenue by simultaneously creating, translating, and localizing content.
  
  
• Reduce operational costs and manual effort by automating complex enterprise workflows with a diverse set of AI Agents tailored for any content type, in every language.
  
  
• Ensure high-quality, brand-consistent content and mitigate risk by capturing brand voice, terminology, and user feedback, continuously learning through human-in-the-loop workflows.
  
  
• Increase employee retention, satisfaction, and productivity with real-time performance support and tailored learning content and communications in their native languages.

Smartcat serves more than 1,000 companies worldwide, including 25% of the Fortune 1000, empowering global teams to achieve exceptional content velocity and translation quality while maintaining full brand and process governance.