Siteimprove Customers Are Leading the Way Ahead of The European Accessibility Act

Global Enterprises Like Shell, Merkle are EAA Ready with Siteimprove’s AI-powered Accessibility Platform, Expert Services and EAA Dashboards

With less than 10 days until the European Accessibility Act (EAA) takes effect on June 28, Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, shared how its AI-powered Accessibility platform, expert services and new EAA dashboards are enabling global enterprises prepare for day-one compliance and turn accessibility into a lasting competitive edge.

“We are pleased to partner with global brands like Shell and Merkle to set new standards for digital accessibility. Accessibility is much more than avoiding penalties — it’s about opening your brand to the 135 million Europeans living with disabilities and the millions more who benefit from inclusive design,” said Nayaki Nayyar, CEO of Siteimprove. “Our platform gives teams clear priorities, guided fixes and progress tracking so they can hit the June deadline and keep improving long after.”

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Customer Perspectives

“Engage legal & procurement early, empower with tools and tech, and communicate widely — those three actions have been critical to embedding accessibility across Shell’s digital estate and turning EAA compliance into everyday practice,” said Samiksha More, Digital & Social Excellence Advisor, Shell.

In addition, Siteimprove customer and implementation partner such as Merkle’s Valentina Tarantini, Manager of DXP, said “Our EAA journey has confirmed that success stands on three pillars: first, empower people through targeted accessibility training and clear ownership; second, embed accessibility into every process step, from design requirements to continuous QA; and third, equip teams with the right tools like Siteimprove’s monitoring and remediation platform that lets us measure progress and course-correct in real time. When people, process, and tools move in lock-step, compliance becomes not just achievable, but sustainable.”

Why the EAA matters

• Scope – Applies to any company trading in the EU with 10+ employees and €2 million+ turnover, covering websites, apps, e-commerce, banking, travel, self-service terminals, and more.
  
  
• Risk – Non-compliance penalties are set by each Member State but can reach €3 million and expose brands to reputational damage.
  
  
• Opportunity – Consumers increasingly reward accessible brands; 65% of marketers say accessibility tools are critical to marketing success.
  
  

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How Siteimprove accelerates EAA readiness

• AI-powered diagnostics: Continuous scans aligned not only to EAA-applicable EN 301 549 / WCAG 2.1 AA, but also other levels and conformance of WCAG, auto-prioritized by customer impact and legal risk.
  
  
• AI-guided remediation: Role-based workflows, in-platform “how-to-fix” guidance, and Jira/GitHub integrations to embed accessibility in development sprints.
  
  
• Expert services: Manual testing, training, consulting and executive reporting delivered by International Association of Accessibility Professionals (IAAP)-certified specialists.
  
  
• Success dashboard: In-platform EAA Dashboard shows live progress toward compliance and allows users to review issues, track progress, and address areas needing improvement.