Shopsense AI Launches Industry-First Agentic AI Platform, Automating Content-to-Commerce at Scale for Broadcasters and Streamers

Shopsense AI, the leader in AI-powered second-screen shopping, unveiled its Multi-Agent System—an industry-first Agentic AI system that automates content monetization at scale. Broadcasters and brands have long struggled to turn content into commerce due to the slow, expensive process of manually selecting products and relying on engineers to build shoppable experiences from scratch. These outdated methods, with limited scalability and high activation costs, have prevented content publishers from fully capitalizing on the potential of shoppable TV. Shopsense’s new Agentic AI-driven platform eliminates these inefficiencies, autonomously integrating second-screen sponsorable moments across live sports, scripted series, reality TV, and movies.

By leveraging Agentic AI to seamlessly deploy sponsored shoppable experiences, Shopsense enables broadcasters and brands to connect with viewers at the moment when they’re most engaged—turning inspiration into action and fandom into purchases.

“Consumers’ purchases have long been influenced by what they see on TV, but a gulf still exists between viewing and buying. There remains an opportunity to enable viewers to make purchases quickly and easily after being inspired,” said EMARKETER chief content officer Zia Daniell Wigder. “It’s inevitable that inspiration and transaction are going to move closer together.”

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AI-Driven Content-to-Commerce: Monetizing Fandom & Discovery

Shopsense’s Multi-Agent System deploys a network of specialized AI agents that collaborate in real time to automate, refine, and scale sponsorable shoppable integrations. This approach eliminates the inefficiencies of manual creation, ensuring seamless, contextually relevant shopping experiences across live and on-demand content via an intuitive AI-powered LLM assistant interface:

• Store Builder Agent – Acts as an AI supervisor, validating and correcting AI-generated recommendations while ensuring alignment with content and sponsorship goals. This automated process reduces content monetization time from weeks to hours, eliminating the need for manual curation and approvals.
• Collection Agent – Curates personalized product sets based on retailer, brand, or shopping preference. Users refine recommendations with direct feedback that the AI agent incorporates into product recommendations. Additionally, users can filter for preferences across retailers, brands, and price point.
• Similars Agent – Expands product options by analyzing attributes to suggest comparable alternatives, including budget-friendly dupes and options from preferred retailers. With partnerships across 1,000+ U.S. retailers, Shopsense provides access to over 1 billion SKUs.

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“Shopsense is redefining the relationship between content, commerce, advertising, and fandom engagement,” said Glenn Fishback, CEO & Co-founder Shopsense AI. “With our Multi-Agent AI System and powerful ‘snap to shop’ Lens technology—first launched at the MTV VMAs—broadcasters can now activate that inspiration in real-time, seamlessly turning content-driven fandom into actionable sponsorships at scale. By using purpose-built AI to lower the barrier to entry, our technology enables more advertisers to engage passionate fanbases, making commerce-driven storytelling more accessible than ever.”

The Cost & Time-Saving Impact of Multi-Agent AI in Commerce Activation

• 97% Reduction in Cost of Execution – Automate manual workflows and campaign activations to increase viewer engagement and total conversions.
• Seamless Scale Across Platforms – Works with linear TV, streaming, web, and social, ensuring consistent monetization.
• Scalable, Automated Commerce Activation – Broadcasters can instantly turn any content into a sponsorable shopping moment, maximizing revenue opportunities.