Sevenfold Launches as a Web3 and AI Marketing Agency Built on a Positioning-First Model

Sevenfold, a Web3 and AI marketing agency specializing in strategy, public relations, and narrative development, announced its official launch. The firm was founded by Hector Espinoza and Nancy Li following the exit of Multiplied, the agency they co-founded in 2017 working with leading blockchain protocols, infrastructure providers, and decentralized finance platforms.

Both founders were recognized on the Forbes 30 Under 30 list in Marketing and Advertising. Multiplied built a reputation for working with technically complex, high-growth projects at critical inflection points — fundraises, product launches, and category-defining moments.

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Sevenfold was built on the premise that most Web3 and AI marketing fails not because of poor execution, but because the underlying narrative hasn’t been solved. The firm’s positioning-first methodology means every engagement — whether crypto PR, content, brand strategy, or growth — begins with getting that foundation right.

“We watched too many great companies spend serious money on execution before they knew what they were saying or why anyone should care,” said Hector Espinoza, Co-Founder of Sevenfold. “When the narrative is right, everything else performs better. That’s what we build first.”

The agency works across Web3 marketing, AI communications, public relations, content, and brand strategy — taking engagements from positioning through execution for founders and leadership teams who want a single strategic partner.

“The best work we did at Multiplied was when we were brought in early enough to shape how a company thought about itself before it started talking publicly,” said Nancy Li, Co-Founder of Sevenfold. “Sevenfold is built to operate that way by default.”