Sensormatic Solutions AI-Enabled Sensor and Video Technologies Power Store Guest Behaviors Analytics

Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, is helping retailers unlock and act on critical business metrics though AI-enabled sensors and cameras. Store Guest Behaviors powered by AI harnesses Re-Identification (Re-ID) technology within Orbit AI overhead people counters and Video AI cameras, providing retailers access to actionable insights through ShopperTrak Analytics, enabling swift decision-making and boosting in-store sales activity.

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“Brick-and-mortar retailers have access to shopper data that rivals insights gathered by e-commerce channels—data that drives retailers’ crucial business decisions,” said Tony D’Onofrio, president of Sensormatic Solutions. “The key is capturing and analyzing those in-store insights to streamline store operations and maximize profitability. The AI technologies powering Store Guest Behaviors Analytics not only gather but report on real-time activity to help retailers respond to dynamic store performance metrics while maintaining privacy and operational efficiency.”

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Orbit AI sensors and Video AI Cameras are designed to exclude staff and non-shopper traffic from count (without using personal identifiable information), delivering precise metrics that retailers can trust to help them make strategic decisions. Backed by this data, Sensormatic Solutions Store Guest Behaviors Analytics can empower retailers with the insights to:

• Drive higher conversion by understanding shopper journeys. Path-to-purchase analytics can reveal how shoppers move through the store, helping retailers optimize layouts and merchandising to boost in-store sales.
• Boost merchandising impact with real-time layout insights. Zone preference and dwell time data reveal which displays attract attention and convert, enabling retailers to optimize product placement.
• Improve operational efficiency with smarter staffing. Real-time traffic trends and peak shopping times inform labor allocation, helping ensure the right coverage at the right time to drive efficiency and improve shopper experiences.

“We’ve taken our long-standing partnership with Sensormatic Solutions to the next level with the introduction of Orbit AI,” said Erika Long, director of operations at LIDS. “This new technology gives us a clearer picture of how shoppers move through our stores and helps us make smarter decisions to improve their experience. We’re excited to see how these insights will benefit both our business and our customers.”

Attendees of the 2026 NRF Big Show, taking place from Jan. 11-13 at the Jacob K. Javits Convention Center in New York City, can stop by booth #5321 to see demonstrations of Store Guest Behaviors Analytics powered by AI and learn more about Sensormatic Solutions latest innovations.