Sensor Tower, a leading provider of insights on the digital economy, announced that it has acquired Playliner, a trusted source of data for Live Operations (Live Ops) within top mobile games. With this acquisition, Sensor Tower deepens its commitment to delivering the most comprehensive and actionable gaming insights in the industry.
Live Ops, which refers to the ongoing updates and enhancements to a game throughout the game’s lifecycle, is a meaningful driver of success for top mobile games, and has been a boon for evergreen titles such as Supercell’s Clash of Clans and Microsoft/King’s Candy Crush. As the gaming market reaches $250 Billion in consumer spend, evergreen games utilizing Live Ops comprise more than 50% of total consumer spending on in-app purchases — signaling a meaningful shift in how games generate long-term value.
Marketing Technology News: MarTech Interview with Linsday Bayuk, Chief Marketing Officer @ Fullstory
“Playliner brings a powerful new layer of insight to Sensor Tower’s mobile gaming suite,” said Oliver Yeh, CEO of Sensor Tower. “By integrating Playliner’s Live Ops data, we’re strengthening our position as the definitive platform for gaming intelligence, covering everything from pre-launch market sizing to post-launch engagement and monetization. Further, as more non-gaming apps apply Live Ops to drive engagement and monetization, we see the potential to provide these metrics to a broader universe of apps.”
Founded in Finland, Playliner tracks and analyzes Live Ops across top mobile titles, offering publishers detailed intelligence on event cadence, monetization tactics, and player engagement. Industry leaders including Applovin, Playtika, and Playrix trust Playliner and its product suite as an essential resource to optimize game performance and benchmark against the market.
Marketing Technology News: Invisible but Influential – The Martech You Don’t See
“We’re thrilled to join Sensor Tower and bring Live Ops insights into the industry’s leading platform for gaming intelligence,” said Kirill Razumovskiy, Founder and CEO of Playliner. “Together, we can unlock unique insights into what makes mobile games succeed—and help our customers act on them.”
This acquisition follows Sensor Tower’s recent acquisition of PC/Console data provider Video Game Insights.
The post Sensor Tower acquires Live-Ops platform Playliner, expanding insights on top mobile games first appeared on PressReleaseCC.
Sensor Tower acquires Live-Ops platform Playliner, expanding insights on top mobile games first appeared on Web and IT News.
Salesforce posted record first-quarter results. Revenue hit $11.13 billion. Adjusted earnings per share reached $3.88.…
China has begun designing a futures market for AI tokens. The effort, still in its…
Shoppers notice it immediately. Longer lines at checkout. Aisles jammed with carts. Parking lots that…
Microsoft has told engineers in one of its largest divisions to stop using an external…
Bank of England Governor Andrew Bailey delivered a blunt message in Reykjavík. British banks still…
Microsoft has positioned a cluster of data centers in rural Washington state as a successful…
This website uses cookies.