Semrush acquires Search Engine Land

Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.

Semrush, a leading online visibility management and content marketing SaaS platform, acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands:

• SMX – Search Marketing Expo
• MarTech.org and the MarTech Conference
• Digital Marketing Depot

What does this mean for you? Search Engine Land’s mission to inform and educate you on all the latest developments in search marketing will remain the same.

We will continue to cover the latest breaking news, share insights, analyze the latest trends and provide helpful content.

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Search marketing has been a community since the profession began. Search Engine Land and Semrush have been supporting the profession with tools and content for nearly 20 years. Combining the resources of the two organizations will enhance their ability to serve the community.

The missions of helping marketers do their job better are aligned. Search Engine Land has done it with news and actionable advice, while Semrush provides the tools and education needed to implement much of that advice.

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What happens to Search Engine Land and SMX? We continue to do our job bringing you independent news coverage, analysis and contributions from expert columnists.

• I will continue as Search Engine Land’s Editorial Director.
• Anu Adegbola will continue as our Paid Media Editor.
• Barry Schwartz (who has written for Search Engine Land since it launched in 2006) will continue tirelessly reporting on the latest search news.