SeeResponse Launches Answer Engine Optimization Service as AI Chatbots Reshape How Buyers Search

The B2B growth agency introduces a dedicated practice to help brands get mentioned, cited, and quoted inside ChatGPT, Perplexity, and Google’s AI Overviews.

SeeResponse, a B2B growth marketing agency, today announced the launch of its Answer Engine Optimization (AEO) service, built to help brands earn visibility inside AI-generated answers rather than only on traditional search results pages.

Search is now about earning a place in AI-generated answers. It requires structured content, credible third-party citations, and a web presence that gives AI a reason to recommend your brand.”

— Mukesh Kumar

The shift driving the launch is structural. Search tools increasingly answer a query directly, through Google’s AI Overviews, ChatGPT, Perplexity, and similar assistants, instead of returning a list of links to click. For a growing share of research queries, a brand that isn’t mentioned or cited inside the generated answer never gets the click at all. Ranking well on a results page no longer guarantees a brand is part of the conversation an AI assistant is having with a prospective buyer.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

“Search used to be about winning a spot on a page. Now it’s also about winning a mention inside an answer,” said Mukesh Kumar, Co-founder of SeeResponse. “That takes different work: content structured so a model can extract it accurately, credible third-party citations, and a web presence that gives an AI system a reason to name your brand instead of a competitor’s.”

SeeResponse’s AEO service works alongside its existing SEO and content programs rather than replacing them. It focuses on three areas: structuring content so AI systems can extract and summarize it accurately, building the third-party mentions and citations that language models draw on when constructing an answer, and measuring how often and how accurately a brand appears across AI-generated responses in its category.

“Standard SEO reporting tells you where you rank. It doesn’t tell you whether ChatGPT recommended you when a buyer asked for options in your category,” said Sheena Rijwani, Co-founder of SeeResponse. “That’s a blind spot for almost every B2B marketing team right now, and it’s the one we built this service to close.”