Search.com Declares Gen AI Has Ended the Keyword Search Era for Consumers

Search.com, a new Gen AI platform that has flipped the script on chat-based search to reward users and publishers, released its first white paper, The Keyword is Dying – Long Live Intent, declaring that organic SEO keywords are losing effectiveness, social feeds have lost relevance and generative AI — through interfaces, agents, and tools — has become the new front door to the Internet. The Internet will continue its biggest transformation, sans keywords.

Since June, Search.com has grown 90% organically, and is expected to enjoy a compounded growth to almost 1,200% annually. This surge is not a niche trend, but evidence of a structural shift in how people discover, navigate and act online.

“When 42% of users are asking conversational questions instead of using keywords, it’s clear we’ve crossed into a new era,” said Melissa Anderson, President of Search.com, a division of Public Good. “Intent-based AI isn’t the future, it’s happening now. The platforms that adapt to this will shape the next phase of the Internet.”

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Search.com is redefining how people discover and interact with information online. By replacing keyword-driven search with intent-driven AI, Search.com is building the next generation of the Internet.

In addition, unlike other Gen AI search engines, the company partners directly with publishers: ingesting content only with permission, paying fairly, and providing technology in return. Many leading news and content partners are currently adopting Search.com-powered AI search to replace traditional keyword search.

Public Good delivers innovative, equitable AI solutions that empower people, publishers, and brands. Leveraging advanced AI-driven contextual targeting, Public Good enables global advertisers and publishers to engage people in “moments of motivation” that build consumer engagement, foster loyalty, and drive sales. As a proud member of the Ad.com family, Public Good is supported by a global team of over 250 professionals across the USA, UK, India, and Dubai, serving many of the world’s leading brands and publishers.

Search.com, a division of Public Good, offers ethical, innovative Al Chat Search solutions to benefit consumers, publishers and brands.

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