Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform

Domo announced that Schnuck Markets, Inc. (Schnucks), one of the largest privately-held supermarket chains in the United States, is leveraging the Domo AI and Data Products platform to revolutionize its approach to grocery retail data and analytics. By implementing Domo as its enterprise reporting platform, Schnucks is overcoming the common fragmented, siloed data challenges grocery retailers face. Domo empowers Schnuck’s teams across departments and stores with real-time, actionable insights that enhance operational performance and the customer shopping experience.

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“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” said Mark Boothe, Chief Marketing Officer at Domo.

With 113 stores throughout the Midwest and over eight decades of serving customers, Schnucks had faced significant challenges in consolidating disparate data from its stores, warehouses, vendors, and internal departments. Reports were manually created through spreadsheets and printouts, often leading to misaligned teams and conflicting data interpretations.

Schnucks turned to Domo to tackle these challenges. Domo enabled the grocer to aggregate and visualize data from HR, finance, marketing, operations, merchandising, and supply chain into one centralized platform. Now, Schnucks equips everyone in the organization, from corporate executives to store and department managers, with real-time KPIs tailored to their roles. Store teams use Domo daily to optimize staffing, production, and customer service, while leaders rely on it to track strategic progress across multiple states.

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“We no longer ask ‘What were my sales yesterday?’ but focus on ‘What do I need to do moving forward to improve the customer experience?’,” said Colin Lloyd, Director of Business Analytics at Schnucks. “Domo is the tortilla, and data is the filling — together they nourish our business daily.”

Schnucks leveraged Domo’s low-code app development solution App Studio to create interactive dashboards that deliver a comprehensive, visually rich view of company-wide KPIs. This consolidated view enables proactive decision-making and facilitates alignment across Schnucks’ teams. In addition, marketing and merchandising teams can now see real-time sales data in Domo to evaluate promotion effectiveness just 15 minutes after launch, allowing for agile responses that maximize revenue.

“Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions,” said Mark Boothe, Chief Marketing Officer at Domo. “Domo and Schnucks are a perfect pair; we’re thrilled to support their mission to nourish people’s lives by putting data at the heart of every decision and ensuring the best customer experience.”

Schnucks is preparing to integrate Domo.AI to deliver AI-powered insights that will further empower frontline teammates with actionable information in real time.