San Francisco 49ers and NetApp Team up to Elevate Operations and Fan Experience

Today, the San Francisco 49ers and NetApp, the intelligent data infrastructure company, announced a new multi-year strategic partnership. Coming in as a founding level partner, the highest tier of 49ers corporate partnership, NetApp becomes the Official Intelligent Data Infrastructure Partner of the historic NFL franchise. Together, the two brands will utilize silo-free data infrastructure, built for intelligence, to support 49ers business operations throughout the organization, starting with the reimagination of the fan experience at Levi’s® Stadium.

“We look forward to integrating NetApp’s best-in-class, innovative technology across the 49ers and Levi’s® Stadium organization to enhance the fan experience.”

Rooted in Silicon Valley, both the 49ers and NetApp have a history of prioritizing technology, data, and innovation. As the 49ers enter the second decade of Levi’s® Stadium, the organization plans to make major tech enhancements to the venue with the goal of creating a new seamless and connected fan experience while laying a technology foundation that supports future growth and innovation for 49ers operations. Intelligent data infrastructure powered by NetApp solutions, including the NetApp Keystone storage-as-a-service offering, will expedite improvements to ingress and egress, bathroom and concession wait times, mobile app functionality, and more.

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“When Levi’s® Stadium opened in 2014, it was one of the most technologically advanced stadiums in the country. While we have remained diligent in making improvements to the fan experience year over year, NetApp will empower us to make major changes that will bring the building into the forefront of technology-focused sports and entertainment venues,” said Costa Kladianos, 49ers EVP and Head of Technology.

“We are excited to welcome NetApp, a Bay Area brand and global leader in data infrastructure, as a founding level corporate partner,” said Brent Schoeb, 49ers Chief Revenue & Marketing Officer. “We look forward to integrating NetApp’s best-in-class, innovative technology across the 49ers and Levi’s® Stadium organization to enhance the fan experience.”

In addition to powering the 49ers’ goal of enhancing Levi’s® Stadium, NetApp has become the presenting sponsor of the 49ers 2025 NFL Draft, and the Levi’s® Stadium Owners Club, located on the East side of the building, will be renamed to recognize NetApp’s sponsorship. Finally, NetApp will be the presenting sponsor for the 49ers’ strategy, data, and analytics conference, Horizon Summit, returning to Levi’s® stadium in June 2025. Additional details about the sixth iteration of the event, including dates and confirmed speakers, will be announced in the coming months.

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“By becoming an integral part of the 49ers’ operations, NetApp is demonstrating our deep commitment to innovation, leadership, and excellence in Silicon Valley,” said George Kurian, CEO, NetApp. “Intelligent data infrastructure is crucial to the sports fan experience and team performance. Our support of the 49ers’ ambitious goals for making its home stadium the benchmark for excellence in fan experience and team performance demonstrates our strong ties to our San Francisco Bay Area home and our unique capabilities to make data an asset in leading organizations achieving their transformation goals.”