Samsung Ads changes channels with appointment of The Digital Voice™ as lead PR Agency

The Digital Voice named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA

Samsung Ads has appointed The Digital Voice to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and communications teams.

After an extensive process, The Digital Voice won the account with a brief to drive awareness of Samsung Ads and continue to cement its position as a leader in CTV advertising.

Samsung Ads is a division of Samsung Electronics, the leading TV manufacturer globally, delivering Advanced TV advertising at scale. Their smart TV advertising solutions are built on a unique source of TV data from nearly 70M Smart TVs across Europe. Launched in 2015, Samsung Ads has offices in the US, UK, Germany, France, Italy, Spain, Australia, New Zealand, India, Brazil & Mexico, and South Korea.

Speaking on this latest move for Samsung Ads, Antonia Faulkner, Senior Director Corporate Communications and Ads Marketing, Analytics and Insights, EMEA, said:

“Over the next few years, it will be essential to build on the success that CTV has had in the market so far and the pivotal role it now plays in consumers’ homes. There’s a story to be told on our approach and how we’ve managed to build on a unique source of TV data from nearly over 70m Smart TVs across Europe.

“It’s a hugely significant journey for us, one that has already seen us expand beyond Europe into MENA. With our streaming service, Samsung TV Plus, now having over 88m unique monthly users worldwide, we’re focused on our continued growth in this ever-evolving market. To help us on this journey, we wanted to partner with an agency that allowed us to go beyond PR to develop our communications, events, and marketing strategies to effectively communicate our story, while also building our presence in these key markets.”

Julia Linehan, Founder and CEO of The Digital Voice, commented: “Samsung Ads are building, innovating and absolutely leading from the front of the CTV revolution. They have an established reputation, but are making bold strides forward in reaching audiences at an impressive scale. This and the fact that they are a forward-thinking and bold team makes them an incredibly exciting partner for us to work with. Samsung Ads is a global leader in entertainment, and being able to help unlock unprecedented opportunities for them is something that we’re all for. We’re at the start of the revolution of integrated media experiences and Samsung Ads is leading the march on that.”

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Samsung Ads delivers Advanced TV advertising at scale. Our smart TV advertising solutions are built on a unique source of TV data from nearly 70M+ Smart TVs across Europe. Samsung Ads provides the holistic view advertisers need, connecting linear, OTT, and gaming to help brands see the total advanced TV picture. Brands turn to our managed service and programmatic offerings to achieve incremental reach, compliment linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes. Launched in 2015, Samsung Ads has offices in the U.S., UK, Germany, France, Italy, Spain, Australia, New Zealand, India, Brazil & Mexico and South Korea. Samsung Ads is a division of Samsung Electronics which is the #1 TV manufacturer globally.

The Digital Voice is a global B2B adtech specialist PR agency with boundless energy for PR. The company loves to shout its client partners’ brand, vision and products from the rooftops, and is  unashamedly energetic and fearless. As a leading amplification agency for the adtech/martech industry, The Digital Voice delivers PR, thought leadership, awards, events, multimedia, social, content and creative. Established in 2012 by adtech veteran, founder and CEO Julia Linehan, the team is 100% remote, with Julia backed by 36 exceptional journalists, content writers, press consultants, graphic designers,  video editors, motion designers, marketing experts, PR pros, awards writers, podcast producers, social media experts, multimedia and event management specialists who make up the team globally. Over the years, The Digital Voice has built up an enviable client roster, including companies such as Nectar360, impact.com, GumGum and Jellyfish.